Self-employed workers, entrepreneurs and employees, young and old, have been affected in different ways, and of course, any brand that comes to mind . Some sectors, for example, have seen their businesses close down with an indefinite date regarding their resumption, while others, such as pharmacies or supermarkets, were, overnight, overwhelmed by an excess of work that was increasing every day.
In short, all brands have been affected by the current health crisis, and each chemical manufacturers email lists one has responded to it as best it could . But, if there is one thing we are clear about, it is that brands survive - now and always - thanks to the trust that their consumers give them, so, this time more than ever, they had to talk to them and explain to them what their situation was at that time.
To deal with this situation, many brands have turned to Email Marketing , as it has always been a direct means of communication with the user , which gives rise to an dialogue with them, and which also allows you to address them directly (calling them by name) to explain to them, as if they were a friend, how the coronavirus has forced you to make certain decisions that will affect the business (and, therefore, the user's action with respect to it) in the following weeks.
Why has email marketing been key to managing the crisis?
– It conveys transparency, and therefore, provides confidence
– Allows you to adapt messages to each moment
– Compared to other techniques, it allows for expansion of content
#ctaText??# How to implement Email Remarketing correctly?
Why has email marketing been key to managing the crisis?
There are several reasons why Email Marketing has become an ideal tool for dealing with the coronavirus crisis , starting a conversation with the community of brand users, in order to explain the particular situation of each one of them:
– It conveys transparency, and therefore, provides confidence
The fact that Email Marketing transmits transparency when it is shared clearly with our community of users ultimately generates that the user gains confidence in your brand . But, above all, you have to be sincere in your communications: if, for whatever reason, you have suffered a fall or a stoppage, tell them with the right words, but do not deceive or try to hide the truth, because it will be totally counterproductive for your brand.
And that is exactly what brands that have chosen to use Email Marketing to manage this crisis have done. In fact, we can say that this is applicable to brands, authorities, administrations and governments.
– Allows you to adapt messages to each moment
Because in these past few weeks, it is true that every day a new piece of news could hit us: different phases, different cities, new extensions, etc., etc. So it is very difficult to manage communication with a user through a tool that does not give you the opportunity to be flexible and change messages quickly and immediately to inform your users.
Fortunately, Email Marketing does allow this, and that is why it has become, in the last month, a key communication tool for brands.
