Being present in the market and using traditional marketing strategies for dissemination, interaction and creation of engagement is not always enough for brands to adequately impact their target audience.
Especially in competitive markets, brand activation or estonia email list 154781 contact leads Activation Marketing is an excellent way to attract attention and, above all, project an image through differentiated actions.
The search for innovation in this approach mechanism is an increasingly strong trend, as a result, it awakens interest in brand activation .
A differentiated experience that offers more than just the company's image and is incorporated at the right time counts for many points. That's what Activation Marketing and its actions towards the consumer are all about !
This article will talk a little more about this strategy and how it can be important for businesses.
Learn more about its benefits and find out how to apply it!
What is brand activation or activation marketing?
How many times have you seen a certain brand doing a campaign in some place like an event, a shopping mall or a party?
These are places where the probability of attracting the public's attention is increased. Activation Marketing takes advantage of occasions like these to show the potential of a particular brand.
This strategy can be explained as a practice by which a company establishes its presence in a specific location to, through prominent actions, capture the attention of the target audience .
The great differential of brand activation is, precisely, the proposal to offer something of value to people , which could be a sensory experience , a gift or a prize.
The name is not difficult to understand and, for that, it is first important to talk about the choice of the location where the campaign will be carried out.
This will always be done in a place where the target audience can be found. Regardless of whether people are aware of the brand or not, it is understood that they will be interested in what is offered.
Starting from this principle, the concept of activation can be easily understood, since the idea is simply to expose the brand, that is, to activate it in the market and in the public opinion .
In the midst of a competitive market, the point that requires the most attention is how this activation is done.
