Start by evaluating your current marketing emails
Posted: Tue Dec 03, 2024 10:19 am
Minimalism
You might think text-only, HTML-style emails were left in the 1990s. But in today’s overstimulated world, customers yearn for a clean and simple format.
More isn’t always better. For your 2022 email marketing, try to develop your own stylistic version of minimalism.
Start by evaluating your current marketing emails. How many images usa business email list are included in the body? How many words come between each image? Is it hard to focus on the words? If the visuals are clouding the message, it’s time to pare them down. An HTML email will grab consumer attention rather than disorganize their focus.
#9 Channel Combination
For digital marketing, more is more. Combining email with other communication channels (known as omnichannel marketing) can significantly boost customer leads.
On average, U.S. households own 11 connected devices.10 That’s 11 opportunities to reach customers about your product. Email is just one slice of the digital marketing pie to get their attention. On top of emails, you should unify all marketing campaigns and announcements under a seamless omnichannel, with communications through:
SMS or text
Social media platforms
Online advertisements
Print advertisements
SEO
In email marketing, don’t be afraid to connect with other digital channels. Add a clickable link to your social media pages, or offer the opportunity to enter a phone number for SMS notifications. The more entry points you have, the more likely a customer will respond to your marketing.
Empower Your Email Marketing with PDM
In 2022, email has never been a more creative or valuable place for marketers. All it takes is a little foresight to master the email game. Take these trends to your campaigns, and watch the sales leads flow in.
You might think text-only, HTML-style emails were left in the 1990s. But in today’s overstimulated world, customers yearn for a clean and simple format.
More isn’t always better. For your 2022 email marketing, try to develop your own stylistic version of minimalism.
Start by evaluating your current marketing emails. How many images usa business email list are included in the body? How many words come between each image? Is it hard to focus on the words? If the visuals are clouding the message, it’s time to pare them down. An HTML email will grab consumer attention rather than disorganize their focus.
#9 Channel Combination
For digital marketing, more is more. Combining email with other communication channels (known as omnichannel marketing) can significantly boost customer leads.
On average, U.S. households own 11 connected devices.10 That’s 11 opportunities to reach customers about your product. Email is just one slice of the digital marketing pie to get their attention. On top of emails, you should unify all marketing campaigns and announcements under a seamless omnichannel, with communications through:
SMS or text
Social media platforms
Online advertisements
Print advertisements
SEO
In email marketing, don’t be afraid to connect with other digital channels. Add a clickable link to your social media pages, or offer the opportunity to enter a phone number for SMS notifications. The more entry points you have, the more likely a customer will respond to your marketing.
Empower Your Email Marketing with PDM
In 2022, email has never been a more creative or valuable place for marketers. All it takes is a little foresight to master the email game. Take these trends to your campaigns, and watch the sales leads flow in.