Projective The product is only presented to users
Posted: Tue Dec 03, 2024 10:19 am
But how is this achieved? Through 4 specific strategies that govern the basic principles of advertising psychology. Mechanistic or repetitive Being repetitive gives us two options: a user gets tired of us and ends up hating the brand, or ends up buying. Constantly repeating an advertisement or slogan is a good way to gain visibility and be present in the consumer's mind .
Persuasion Persuasion is the action that aims to place a product above its competitors. To achieve this, it highlights the attributes, advantages and best features of these products poland telegram data compared to those of its competitors. who may be interested in the product , that is, those that fit their lifestyle, tastes, culture, way of doing things, etc. Suggestive This type of advertising is based on psychoanalytic techniques to delve into the deepest parts of the user, focusing on anguish, fear, anxiety, stress... that is, it alters them in order to then sell them a magical product that will combat it all.
Strategies of advertising psychology Within advertising psychology, we find language, signs and symbols, shapes and colors as fundamental bases . These elements are what set the pace, that is, the reaction we expect the user to have in response to an advertisement, a brand or a product/service. The language Language is essential to communicate with consumers and thus influence their decision-making.
Persuasion Persuasion is the action that aims to place a product above its competitors. To achieve this, it highlights the attributes, advantages and best features of these products poland telegram data compared to those of its competitors. who may be interested in the product , that is, those that fit their lifestyle, tastes, culture, way of doing things, etc. Suggestive This type of advertising is based on psychoanalytic techniques to delve into the deepest parts of the user, focusing on anguish, fear, anxiety, stress... that is, it alters them in order to then sell them a magical product that will combat it all.
Strategies of advertising psychology Within advertising psychology, we find language, signs and symbols, shapes and colors as fundamental bases . These elements are what set the pace, that is, the reaction we expect the user to have in response to an advertisement, a brand or a product/service. The language Language is essential to communicate with consumers and thus influence their decision-making.