Which content marketing formats work best in the MOFU stage? Characteristics and examples of each
Posted: Tue Dec 17, 2024 7:01 am
SEO- optimized blogs have become a crucial tool when it comes to generating interest and interaction with potential clients or buyer personas. Thanks to the correct keyword research, we can discover exactly what our audience is looking for and, of course, write about it, telling them that we have the solution.
It is essential to conduct keyword research special database to identify common needs of our audience. Not only will this exercise give us insights into our users’ intent, but it will also provide us with a great opportunity to produce content at this stage of the funnel that offers users answers at the exact moment they were looking for them.
It is advisable to use long-tail keywords at this stage of the funnel, which, despite not attracting large search volumes, will allow us to target very specific audience profiles with a very specific need. The traffic you attract will probably be lower, but the conversion rate for your lead generation and quality content will be much higher .
It is recommended that your lead generation content landing pages are SEO optimized, just as you would a blog post. This way you will ensure that they become an opportunity for traffic and, above all, organic conversion.
It is essential to conduct keyword research special database to identify common needs of our audience. Not only will this exercise give us insights into our users’ intent, but it will also provide us with a great opportunity to produce content at this stage of the funnel that offers users answers at the exact moment they were looking for them.
It is advisable to use long-tail keywords at this stage of the funnel, which, despite not attracting large search volumes, will allow us to target very specific audience profiles with a very specific need. The traffic you attract will probably be lower, but the conversion rate for your lead generation and quality content will be much higher .
It is recommended that your lead generation content landing pages are SEO optimized, just as you would a blog post. This way you will ensure that they become an opportunity for traffic and, above all, organic conversion.