How are children involved in neuromarketing?
Posted: Tue Dec 17, 2024 7:00 am
As is already known, advertising that includes people is much more effective than advertising without them. Images of babies are especially attractive to potential customers. Advertisers have long sought to increase sales of children's products by using close-ups of cute little faces. However, they came to the conclusion that this technology is ineffective in itself.
Scientists have stated that when a child looks directly at them, viewers pay significantly more attention to their face, distracting themselves from the advertising content. However, if a child looks at text or a product, they actually focus on the advertising.
As a result of the conducted research, penetration data advertisers discovered an important aspect: children are in demand by consumers. It also became clear that it is important to direct the child's attention specifically to the advertised product.
Why Simplicity Can Be More Effective in Neuromarketing
Research into consumer behavior sometimes contradicts our stereotypes. Researchers at Columbia University conducted an experiment that showed that there are many factors that limit potential customers. They used different strategies, and a display with a simple and clear choice of options often attracted more attention.
It is important to understand that the fewer difficulties there are when choosing, the more satisfied the client is.
Using neuromarketing is not cheap. Research in this area can cost up to $5 million. In addition, a group of 20 people may be needed to conduct the research, which will cost more than $10,000. As a result, true neuromarketing is usually used by large organizations that can afford such amounts or receive subsidies.
Despite the significant investment, neuromarketing still attracts mistrust and criticism in some circles. Among the main concerns are accusations of mind manipulation, questions about the reality of the influence of brain activity on consumer behavior, and limitations of neuromarketing in business.
Scientists have stated that when a child looks directly at them, viewers pay significantly more attention to their face, distracting themselves from the advertising content. However, if a child looks at text or a product, they actually focus on the advertising.
As a result of the conducted research, penetration data advertisers discovered an important aspect: children are in demand by consumers. It also became clear that it is important to direct the child's attention specifically to the advertised product.
Why Simplicity Can Be More Effective in Neuromarketing
Research into consumer behavior sometimes contradicts our stereotypes. Researchers at Columbia University conducted an experiment that showed that there are many factors that limit potential customers. They used different strategies, and a display with a simple and clear choice of options often attracted more attention.
It is important to understand that the fewer difficulties there are when choosing, the more satisfied the client is.
Using neuromarketing is not cheap. Research in this area can cost up to $5 million. In addition, a group of 20 people may be needed to conduct the research, which will cost more than $10,000. As a result, true neuromarketing is usually used by large organizations that can afford such amounts or receive subsidies.
Despite the significant investment, neuromarketing still attracts mistrust and criticism in some circles. Among the main concerns are accusations of mind manipulation, questions about the reality of the influence of brain activity on consumer behavior, and limitations of neuromarketing in business.