The operation of a giveaway is very simple
Posted: Tue Dec 17, 2024 6:53 am
Obviously, however, the legislation on contests varies from country to country. In Italy, the legislation currently in force identifies them as real prize competitions , so anyone who decides to launch one must respect the requirements set out in Presidential Decree 430/2001 .
But what is a giveaway ?
The term itself, derived from English, means to donate something . This "something", identified by law as a prize up for grabs, is given away by drawing lots to those who perform one or more specific actions required by the participation rules .
This type of contest is very popular on Instagram and lately it is also gaining popularity on TikTok .
A company can decide to exploit the potential of these country wise email marketing list contests, in order to improve its brand awareness and the general engagement of its social media profiles, by offering a good or service to be awarded, through a random draw , to one or more users who perform a certain action. Usually, it is required to follow the Instagram profile that launches the contest, leave a comment and, sometimes, to tag one or more potentially interested friends .
How to do a giveaway in Italy
Before understanding how to do a giveaway in Italy, it is a good idea to review the legislation on prize competitions .
Presidential Decree 430/2001 identifies as competitions all those promises of prizes to the public aimed at promoting knowledge of products, services, companies, signs or brands […] and includes all those advertising events in which the attribution of the prizes offered, to one or more participants, depends on chance, on mechanisms for designating the winners and on the ability of the competitors to express judgements or predictions, or to be the first to fulfil the conditions established by the regulation .
These premises already make us understand that giveaways in Italy are considered 100% online prize competitions and, consequently, their launch must respect specific requirements, as well as follow well-defined steps.
The requirements for launching a giveaway in our country
First of all, only companies duly registered in the Register of Companies can launch prize competitions, therefore also legal giveaways in Italy . This means that no private individual , not even if in possession of a VAT number , can be the promoter of an online contest.
So, here is the Instagram scenario: 99% of the contests created by influencers on social media are considered illegal giveaways in Italy .
But what is a giveaway ?
The term itself, derived from English, means to donate something . This "something", identified by law as a prize up for grabs, is given away by drawing lots to those who perform one or more specific actions required by the participation rules .
This type of contest is very popular on Instagram and lately it is also gaining popularity on TikTok .
A company can decide to exploit the potential of these country wise email marketing list contests, in order to improve its brand awareness and the general engagement of its social media profiles, by offering a good or service to be awarded, through a random draw , to one or more users who perform a certain action. Usually, it is required to follow the Instagram profile that launches the contest, leave a comment and, sometimes, to tag one or more potentially interested friends .
How to do a giveaway in Italy
Before understanding how to do a giveaway in Italy, it is a good idea to review the legislation on prize competitions .
Presidential Decree 430/2001 identifies as competitions all those promises of prizes to the public aimed at promoting knowledge of products, services, companies, signs or brands […] and includes all those advertising events in which the attribution of the prizes offered, to one or more participants, depends on chance, on mechanisms for designating the winners and on the ability of the competitors to express judgements or predictions, or to be the first to fulfil the conditions established by the regulation .
These premises already make us understand that giveaways in Italy are considered 100% online prize competitions and, consequently, their launch must respect specific requirements, as well as follow well-defined steps.
The requirements for launching a giveaway in our country
First of all, only companies duly registered in the Register of Companies can launch prize competitions, therefore also legal giveaways in Italy . This means that no private individual , not even if in possession of a VAT number , can be the promoter of an online contest.
So, here is the Instagram scenario: 99% of the contests created by influencers on social media are considered illegal giveaways in Italy .