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SEO for ecommerce: how to do it

Posted: Tue Dec 03, 2024 10:15 am
by nurnobi75
SEO techniques are great allies not only for websites and blogs, but also for online stores that want to rank well in Google search results. This way, potential customers of your business are more likely to access your platform.

But how do you do SEO for ecommerce? If you want to check out the main tips on the subject, continue reading this article and check out the information we have separated for you in the following topics.

Importance of SEO for e-commerce
How to do SEO for ecommerce


Importance of SEO for e-commerce
The acronym SEO refers to the term Search Engine austria business fax list Optimization and can be translated as Search Engine Optimization. It consists of a series of techniques that make websites, blogs, online stores and other platforms more friendly to search engines, such as Google.

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In other words, by applying these techniques, your social media is considered to be of quality by internet users, which increases your chances of appearing in the first search results. With this strategy, your business increases the conversion of leads and sales.

In other words, it is possible to say that SEO for ecommerce helps your business gain visibility on the internet, which is essential to attract and win new customers.



How to do SEO for ecommerce
There is a huge variety of SEO techniques for ecommerce. Some of them refer to the quality of the content in your online store, so it is essential that it contains products with complete descriptions, a list of advantages, explanations about their use and, of course, images with good resolution.

Customer reviews are also welcome. Another tip is to include links on your platform, which contribute to the authority of your pages. Internal links can lead to an article about the product, with usage tips, for example. External links can direct to sites with good reviews of the product.

One of the most relevant SEO techniques for ecommerce, however, is the use of keywords. To do this, you must choose terms related to the items you sell so that they are repeated sparingly on the pages and, of course, in a coherent manner.

So, when an internet user types this keyword, it is very likely that your online store will appear in the search results. Another important tip is to create appropriate titles for the pages, which contain the keyword and are 60 to 70 characters long.

It is also worth organizing the textual content of each page using heading tags, which are used to highlight titles and subtitles. Likewise, create attractive meta descriptions, that is, short texts that describe the content and appear below the page title in Google results.

Other SEO techniques for ecommerce involve optimizing images with tags. The <alt> tag is used to describe the image and the <src> tag is the name of the file, which should also include the keyword.

Finally, don't forget to create friendly URLs, that is, ones that accurately describe the content presented on each page, and make sure the loading speed is as fast as possible. Otherwise, visitors may give up browsing your online store and purchase a product.