Inertia.
This word perfectly sums up one of the most serious problems that many entrepreneurs have: the lack of strategic objectives that help them grow.
They are so absorbed in the day to day that they just act on it.
They receive new assignments, carry them out, and so on. They never stop to think about where they want to go or how to improve their work systems. Well, that is, if they don't burn out from stress first.
Why does this happen?
Because of inertia. Because when we don't have goals to reach, we just get carried away by the day-to-day. That's why I always say that you have to learn to be your own boss.
At more than one point you may have thought, “I want to earn more,” “get more visitors,” or “gain more subscribers.” But that is not the same as having goals, because having goals also implies defining a strategy (a point where most people fail).
Do you want to stop behaving like an automaton and wake up every morning knowing the reason why you do each task?
So set aside 30 minutes, make yourself a cup of coffee and get your brain going, because today I'm going to explain how to set goals for your business. The first step you should take if you want to grow your project.
Ready?
Let's go for it.
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What a strategic objective really is and why it is so important
When an entrepreneur starts his computer in the morning, he usually has thousands of tasks to do:
Serve customers.
Finish the assignments.
Reply to emails.
Write new posts.
Record videos.
Reply to comments.
Etc.
You know what I mean, right?
We are talking about such a large number of tasks that it is common to feel like “I don’t know where to start” or that “I am constantly swimming against the current” . Hence the importance of setting goals.
In this sea of thousands of pending issues, setting goals is like having a lighthouse that shows you where you should go.
just go straight for it.
It gives you clarity.
You save time.
You define a strategy better.
You organize your day-to-day life more efficiently.
And, most importantly, you'll be able to measure your business results japan whatsapp number data to know what's working and what's not.
Etc.
Ultimately, it helps you get more and better results.
Without objectives we lose focus because we do not establish priorities, hierarchies or an action plan. And without that, it is impossible to reach a successful conclusion.
How to work on your business goals for the next quarter
It's become abundantly clear that you need to set goals in order to decide which tasks are your priorities. Now it's time to take action.
But first, a clarification: I recommend that you work with quarterly objectives.
I do it this way for 3 reasons:
It's not a short time: in 3 months you have enough time to see the evolution of your strategy.
It's not much: you also don't run the risk of advancing too much and realizing, too late, that your work was not going in the right direction.
Perspective: It is a manageable period of time to be able to see it globally.
Let's get down to business.
1. The 4 characteristics that a strategic objective must have
In the next point you will see how you can choose your next goals, but first it is important that you take into account the 4 characteristics that these goals must meet.
Ambitious: but consistent with your reality.
Measurable: they must have a metric to guide you in monitoring your progress. We work on this in depth in the course " Metrics of your Digital Business ".
Specific: If you set goals that are too abstract or general, you may lose motivation before you reach them. For example, it's better to "increase my subscriber list by 50%" than "get more subscribers."
Limited: Set a specific time frame for achieving it. If you don’t have a date to achieve it, when will you know if you’ve achieved it or not? Continuing with the example above, the ideal goal would be: “increase my subscriber list by 50% in 3 months.”
If you can make your next goal meet these 4 qualities, you will have an achievable but also motivating goal. And, above all, an end that will help you to move forward continuously.
[bctt tweet="Your goals must be ambitious, measurable, specific and... (one is missing). Come in to discover that 4th essential characteristic?" username="caoscero"]
2. Identify and set goals
Let's start with an appr
