Social media in gaming takes off due to corona
Posted: Tue Dec 17, 2024 6:27 am
Facebook has already announced that it will stop automatically tagging people in photos and the platform will actively warn users about sharing old content . Various ad targeting options will also be closed. Another important development to gain more control over privacy as a user is the recently launched feature called manage activity , which gives you control over your own content. My conclusion is that private is not yet the new default setting, but we are well on our way to a situation in which the privacy of users is increasingly in the hands of the user himself.
Platforms are indeed increasingly moving towards publishing and news
A trend that seems to be continuing at a rapid pace is the role of social media giants as publishers and news sources. Here too, Facebook plays an important role. The platform is increasingly focusing on (local) news . This is partly due to the fact that Facebook use is shifting from active to more passive. But other social media platforms are also focusing on publishing. What about YouTube, which is going to double its original (unique content) programming .
Gaming and social media go hand in hand, that much is well known. Gaming, and sharing gameplays online, has taken off worldwide due to the pandemic. This can be seen, for example, in the enormous growth that Twitch is experiencing. Another sign is that Facebook has brought forward the launch of the gaming app (Facebook Gaming) switzerland telegram data in order to benefit from the rapid growth.
Another important development where social media and gaming come together is of course e-sports. Via Research and Markets you can find a nice report about the expected development of e-sports in the coming years.
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Micro and nano influencers are gaining ground
It is also a strange period for influencers, from large to small. Their freedom of movement is of course also severely limited during corona. On the other hand, more people than ever are active online. Among marketers, we have long seen a trend in which micro and nano influencers are gaining ground compared to macro influencers.
Also read: Communication is entering new waters – an update on the 2020 trends
Now I see that trend with brands too . More and more often, there is a focus on targeted sets of micro and nano influencers, instead of working with one large macro influencer. It is too simplistic to sideline the macro influencer. The engagement ratios and net reach of influencers vary greatly per person, depending on the credibility and follower base of the influencer.
Platforms are indeed increasingly moving towards publishing and news
A trend that seems to be continuing at a rapid pace is the role of social media giants as publishers and news sources. Here too, Facebook plays an important role. The platform is increasingly focusing on (local) news . This is partly due to the fact that Facebook use is shifting from active to more passive. But other social media platforms are also focusing on publishing. What about YouTube, which is going to double its original (unique content) programming .
Gaming and social media go hand in hand, that much is well known. Gaming, and sharing gameplays online, has taken off worldwide due to the pandemic. This can be seen, for example, in the enormous growth that Twitch is experiencing. Another sign is that Facebook has brought forward the launch of the gaming app (Facebook Gaming) switzerland telegram data in order to benefit from the rapid growth.
Another important development where social media and gaming come together is of course e-sports. Via Research and Markets you can find a nice report about the expected development of e-sports in the coming years.
hashtag
Micro and nano influencers are gaining ground
It is also a strange period for influencers, from large to small. Their freedom of movement is of course also severely limited during corona. On the other hand, more people than ever are active online. Among marketers, we have long seen a trend in which micro and nano influencers are gaining ground compared to macro influencers.
Also read: Communication is entering new waters – an update on the 2020 trends
Now I see that trend with brands too . More and more often, there is a focus on targeted sets of micro and nano influencers, instead of working with one large macro influencer. It is too simplistic to sideline the macro influencer. The engagement ratios and net reach of influencers vary greatly per person, depending on the credibility and follower base of the influencer.