Theorized by the hubspot agency eritrea email list 100000 contact leads in the united states, which intends to attract customers to the company by responding to their real and specific needs and challenges : today's customer no longer wants to be solicited by salespeople, or bothered by advertising. He wants to be informed, advised and supported in his purchasing journey. This is why inbound marketing cannot be reduced to a simple marketing technique: it is a real approach that encompasses the entire sales process : the production of content or an offer likely to interest a prospect taking into account their specific problems and expectations promoting this content in places where internet users are looking for information and solutions to their needs converting internet users into prospects converting a prospect into a customer customer loyalty and conversion into brand ambassadors as for the customer, he is truly the center of the inbound approach .
Indeed, the first goal is no longer the sale as such, but rather the response to the questions and challenges of the customers which then leads to the sale. A company that would produce content only praising the merits of its products or services therefore remains, undoubtedly, in an outbound marketing strategy. In concrete terms, what does inbound marketing bring to my btob company? Credibility, trust, visibility and lead generation… inbound definitely has it all building trust and credibility inbound marketing provides the opportunity to target a specific and qualified audience, but also to offer them adapted content that precisely answers the questions they ask themselves , providing them with relevant solutions to their problems.
