Retail: How to organize the large volume of digital assets?
Posted: Tue Dec 03, 2024 10:10 am
Check out the best way to organize digital files created for marketing and communication in retail. Avoid rework and gain agility!
If you work in retail, you know the huge volume of digital assets used in communication . In addition to the pieces used on your own websites, there are also those used in tabloids, print ads, marketing emails, each segmented by customer niche, prices, branches, regions, etc.
Marketing teams waste a lot of time creating spreadsheets and folders with data from past, present and future campaigns. A mountain of poorly stored information ends up compromising the agility of work and sales volume. So how can we organize all of this efficiently?
Better understanding the challenges of communication in retail
Retail communication is very dynamic and occurs in canada business fax list different formats and segments. Most digital files are images, accompanied by the price and technical description of the products. Since visual impact is key to attracting consumers, it is common for each product offered to have at least four photos.
The amount of information that needs to be constantly created and cataloged is immense and presents teams with a major dilemma . On the one hand, not organizing things carefully means a lot of rework and wasted time trying to find what has already been created. On the other hand, planning organization criteria in folders, in addition to also being time-consuming, does not eliminate the likelihood of errors.
It would require an elephant's memory and surgical precision regarding the item you want to find, in addition to fully trusting that all assets are being correctly stored by all team members. The result: the workflow is compromised and any promotional action takes longer to be produced .
The ideal solution for organizing digital assets
Imagine a digital platform that could centralize and organize all the communication pieces used: photos, videos, texts. Imagine that through it, it was possible to give access to all teams, monitor the work being done and ensure that no assets were lost or overwritten .
It was precisely with the size of the retail challenge in mind and the best possible solution for it that Huntag created a tailor-made platform . By adopting it, your company has access to several benefits such as:
centralization of digital assets in a single environment;
quick and easy location of photos, texts, videos and other assets, through tags and metadata;
provision of content with dates relating to the campaigns worked on;
functional workflow , which allows you to work collaboratively with content validations and approvals;
centralization of marketing team communication;
control and guarantee of the visual standard of communication pieces;
alignment of language and visual standard between the headquarters, branches and franchises;
centralization of feedback and production control.
And it doesn't stop there. There are also indirect benefits such as:
reduction of up to 30% in rework costs;
protection of the company's assets;
time saving;
knowledge sharing;
and alignment between teams.
If your company does not yet have a digital asset management service, it is high time to review your workflow and ensure its sustainability in such a fast-paced market. Leave the organization to Huntag and focus on what is really important in retail: communicating your brand.
If you work in retail, you know the huge volume of digital assets used in communication . In addition to the pieces used on your own websites, there are also those used in tabloids, print ads, marketing emails, each segmented by customer niche, prices, branches, regions, etc.
Marketing teams waste a lot of time creating spreadsheets and folders with data from past, present and future campaigns. A mountain of poorly stored information ends up compromising the agility of work and sales volume. So how can we organize all of this efficiently?
Better understanding the challenges of communication in retail
Retail communication is very dynamic and occurs in canada business fax list different formats and segments. Most digital files are images, accompanied by the price and technical description of the products. Since visual impact is key to attracting consumers, it is common for each product offered to have at least four photos.
The amount of information that needs to be constantly created and cataloged is immense and presents teams with a major dilemma . On the one hand, not organizing things carefully means a lot of rework and wasted time trying to find what has already been created. On the other hand, planning organization criteria in folders, in addition to also being time-consuming, does not eliminate the likelihood of errors.
It would require an elephant's memory and surgical precision regarding the item you want to find, in addition to fully trusting that all assets are being correctly stored by all team members. The result: the workflow is compromised and any promotional action takes longer to be produced .
The ideal solution for organizing digital assets
Imagine a digital platform that could centralize and organize all the communication pieces used: photos, videos, texts. Imagine that through it, it was possible to give access to all teams, monitor the work being done and ensure that no assets were lost or overwritten .
It was precisely with the size of the retail challenge in mind and the best possible solution for it that Huntag created a tailor-made platform . By adopting it, your company has access to several benefits such as:
centralization of digital assets in a single environment;
quick and easy location of photos, texts, videos and other assets, through tags and metadata;
provision of content with dates relating to the campaigns worked on;
functional workflow , which allows you to work collaboratively with content validations and approvals;
centralization of marketing team communication;
control and guarantee of the visual standard of communication pieces;
alignment of language and visual standard between the headquarters, branches and franchises;
centralization of feedback and production control.
And it doesn't stop there. There are also indirect benefits such as:
reduction of up to 30% in rework costs;
protection of the company's assets;
time saving;
knowledge sharing;
and alignment between teams.
If your company does not yet have a digital asset management service, it is high time to review your workflow and ensure its sustainability in such a fast-paced market. Leave the organization to Huntag and focus on what is really important in retail: communicating your brand.