As if it were a mantra, we become obsessed with trying out 1,001 different digital marketing strategies to increase our portfolio. And the truth is that it's good to try out different techniques, but to be honest, I think that with this obsession we all have with innovation, we often forget the most basic things.
What are these minimums that we as professionals should always meet?
Offer a quality serviceproduct.
Keeping our clients happy before, during and after working with us.
And this is the second point I want to focus on today, because as I told you in this post about stupid things that make you look unprofessional , many times we are not aware of the poor customer service we offer , of how little we pamper them.
about how your customer feels when dealing with you? If that last email italy whatsapp number data will really resolve their concerns?
Working online is no excuse to rush people out of the way.
That's why today I want to tell you 4 real stories that have happened to me and in which poor service (in this case by email) made me have a negative opinion of the company/entrepreneur behind it.
Are you making similar mistakes?
Join me in the post and tell me in the comments.
Important: This is an article for reflection, but also for debate. If as a client you have also experienced stories similar to the ones I am going to tell you now, share them in the comments. And if as a professional you have ever made any of these mistakes or similar ones... tell them too.
It is always healthy to laugh at yourself, especially if the goal is to learn and improve ??
[bctt tweet="Have you ever experienced a story of bad customer service via #email? Come in and share it in the comments#emailmanagement" username="caoscero"]
Case 1: The specialist professional who doesn't check his email
If you follow me on social media, you'll know that I'm crazy about cats (and if not, you can say hello to me whenever you want on Facebook , Instagram or Twitter ). I'm a Cat Lover who shares a house with 6 of these furry little ones.
And one of my 6 little monsters, my cat Melon, has a problem in one eye that has become chronic.
This is Melon ???
Given the seriousness of the problem, I decided to look for a good specialist wherever I was in Spain. I looked into several clinics and when I decided on one in Madrid, I called them, explained the case, told them that I live 400 kilometres away and we arranged a first appointment.
After a few days, and with the previous tests that they had indicated to me, I sent them an email with the cat's history, the results of the tests and some questions that had arisen about the trip and the first consultation.
So far, so good, right?
After seven days, not only had they not responded to me, but when I called them to ask, they replied with a disconcerting phrase: "We do not answer questions by email, you always have to call."
Imagine my face of stupefaction.
What? And how am I supposed to know that?
Here again comes into play one of the ideas I explained to you in this post about how to write an email.
You are not aware of the extent to which email management affects your business.
Note that the situation is as follows:
I'm going to do the 800 km round trip to Madrid in one day.
I'm going to miss a day of work because of the trip.
I will pay without hesitation what the specialist charges me and all the additional expenses that it entails (travel, food, medication for Melon... etc.).
That is to say, by going to this veterinarian I do not hesitate to assume some inconvenience and extra expenses that I would not have to face with another veterinarian who worked in my city.
Of course, this decision is mine and not the vet's, but if customer service should always be good, in this type of case it is even more so; if only for the fact of empathizing with the fact that it is an animal that is sick and that, logically, its mother (me) is worried about its health.
[bctt tweet="Are you not really aware of how bad email management affects your business? ? ? #productivity #emailmanagement" username="caoscero"]
With that response, what they achieved was that I created a bad image of them.
But wait, let me give you some more information:
