Read also – Contest marketing: lead generation and lead nurturing
Content is the King.
Content has always been king. This is why it is important to focus on exclusive content on your online channels, not banal copy and paste from other brands, and above all perceived as useful by your customers. Tips, tricks, shortcuts and tutorials are all examples of content designed to build customer loyalty and help them interact with products and services.
To understand the expectations and needs of your consumers country email list you can use surveys and, based on the results, create your content. For publication you can use the social media on which your company is present, with all the limitations of the case, or use them for an editorial plan within your loyalty program, or, again, use them for user activation processes, and therefore offer the content for download after filling out a personal data form.
Use WhatsApp marketing
WhatsApp is the most loved communication tool in Italy and in the world. Communicating with your customers through WhatsApp will give you a significant advantage, as it is certain that the messages will be read and a one-to-one communication can be started.
Launching a WhatsApp Instant Win contest is simple: the user will activate by sending a message to the WhatsApp Business phone number indicated by the contest and, after accepting the rules and privacy policy, will find out whether or not they have won the prize up for grabs.
Little effort on the part of the customer but maximum advantage for the company, which will be able to build a database of its customers' phone numbers and evaluate subsequent marketing actions, to build an increasingly deeper and, above all, personalized relationship.
Encourage referrals
Referrals are certainly a very effective customer engagement strategy. Every company encourages them by offering advantages to those who act as spokespersons for a certain project: Dropbox, for example, allows the existing customer to obtain additional storage space when a friend signs up via a referral link. In loyalty programs, referral actions usually unlock exclusive advantages for the user.