To get the most out of Outreach, you want to create campaigns with multiple steps, including call touchpoints. Most experts recommend using these three channels for sales sequences:
Personalized cold emails to get noticed and receive a reply.
LinkedIn outreaches that show prospects you’re trustworthy from the start.
Cold calls for building trust and whatsapp number list setting up meetings or consults.
Here’s how to create sequences that get noticed and responded to.
Use the Right Tools
Multichannel sales sequences generally require prospecting tools to identify qualified prospects, a sales engagement platform, and a CRM. If you don’t already have these tools, it’s best to test several options to find the ones best suited to your business’s needs.
Keep it Simple
The best email structure is one that clearly and concisely tells your story and presents it in a way that captures and holds a recipient’s attention. The aim is to get a prospect to act by the end of the email. Each email should convey why you’ve sent the email and why you’ve sent it now.
Writing compelling CTAs is an art and a science, and the best result in prospects taking a desired action. Examples include:
Giving a choice between two specific dates and times for a call or web conference.
Including a calendar schedule link and inviting a prospect to pick a 15-minute window.
Restating your value proposition within one of the above scheduling suggestions.
Adding urgency by sharing that available spots are limited.
Keep in mind that asking for a prospect’s interest rather than their time allows them to feel they are in control of the sales process. It also compels them to explore whether having a conversation with your sales team is worth it and how they can use your solution.
Better Sales Sequencing for Higher Conversions
Regardless of your sales team size, the challenges never change: how do you keep prospects engaged and hit desired sales quotas? Sales sequencing can be just the solution your business needs.
Outreach.io is the fastest-growing sales execution platform available today. As an Outreach reseller, 3D2B can show you how this innovative sales engagement platform can improve your cold email outreach campaigns in real-time and much more.
To learn more, book a consultation with us today.
How to Build a High-Converting Sales Sequence
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