Marketers are important for sales
Posted: Tue Dec 17, 2024 5:56 am
Furthermore, it is also important for marketing to ensure that they share their work with sales, otherwise you will get frustrated why marketing does not provide the right materials. What works easiest is to create a shared drive, which is regularly updated with new presentations, customer cases, content and brochures. Then sales always knows where to look and see at a glance what is available.
Agree on how new material will be announced. Does marketing send an email for every new item, do you send a kind of newsletter once a month or do you choose a different process.
to collaborate
4) Walk together
You can share a lot in meetings and conversations, but that still doesn't give a complete picture of the other person's work. So regularly join each other. As a marketer, join conversations with prospects and customers. That way you experience what sales has to deal with on a daily basis. I did that in the past (now too little, I admit) and that made me understand the frustrations and questions of sales much better. And I immediately had inspiration for new content.
As a salesperson, regularly take an interest in the work saudi arabia telegram data of marketing. For example, ask the marketing team to show you what kind of advertisements are running and what the results are. Or join a conversation with one of the agencies with which marketing (possibly) collaborates. By genuinely taking an interest in the other person's work, you not only know what is going on, but you can also help each other to do it even better.
5) Have fun
Often you are under high pressure together, without marketing & sales no new customers and therefore no turnover. That is why it is very important to regularly do something fun and see each other in a different environment. Do not forget that everyone is only human. That can help if the stress in the office is the same for everyone and colleagues react differently than they would like.
And then about the book 'Marketing sucks and sales too!'. The book is quite technical, so it is mainly recommended for the more experienced marketer or marketing and/or sales manager. However, the book does give a good picture of all the factors that influence the relationship between marketing & sales, it gives you insight into processes and it makes you think about the role of marketing. Marketers, we are much more important for sales than we often think.
Agree on how new material will be announced. Does marketing send an email for every new item, do you send a kind of newsletter once a month or do you choose a different process.
to collaborate
4) Walk together
You can share a lot in meetings and conversations, but that still doesn't give a complete picture of the other person's work. So regularly join each other. As a marketer, join conversations with prospects and customers. That way you experience what sales has to deal with on a daily basis. I did that in the past (now too little, I admit) and that made me understand the frustrations and questions of sales much better. And I immediately had inspiration for new content.
As a salesperson, regularly take an interest in the work saudi arabia telegram data of marketing. For example, ask the marketing team to show you what kind of advertisements are running and what the results are. Or join a conversation with one of the agencies with which marketing (possibly) collaborates. By genuinely taking an interest in the other person's work, you not only know what is going on, but you can also help each other to do it even better.
5) Have fun
Often you are under high pressure together, without marketing & sales no new customers and therefore no turnover. That is why it is very important to regularly do something fun and see each other in a different environment. Do not forget that everyone is only human. That can help if the stress in the office is the same for everyone and colleagues react differently than they would like.
And then about the book 'Marketing sucks and sales too!'. The book is quite technical, so it is mainly recommended for the more experienced marketer or marketing and/or sales manager. However, the book does give a good picture of all the factors that influence the relationship between marketing & sales, it gives you insight into processes and it makes you think about the role of marketing. Marketers, we are much more important for sales than we often think.