Why storytelling is important for your brand
Posted: Tue Dec 03, 2024 10:08 am
Brands are increasingly embracing the narrative trend, transforming their businesses into stories to create recognition and generate engagement with their audience. The famous “Storytelling”!
But what exactly are these stories that brands need to tell, why is it effective, and how can companies get started?
That's what we're going to find out.
What is storytelling?
Storytelling is nothing more than the art of telling stories, using script techniques, with contexts – beginning, middle and end – using specific elements such as characters, settings and audiovisual resources, to generate emotion in the viewer.
What is brand storytelling?
Telling a brand story goes beyond content marketing, which focuses more on technical issues, keywords and SEO to drive conversions to the business. A brand story is about the spirit of the company and what it produces, how it manages to “capture” its audience. Here we are talking about feelings, which will make word-of-mouth marketing attract new followers and customers, generate loyalty and highly qualified engagement.
So you see, the goal here is to share a vision, a brand's uk business fax list values, the impact it makes, in a format that's appealing to your audience.
via GIPHY
Why does this work for a brand?
We, as human beings, connect with stories. How many times have we stopped to listen to someone talk about how they achieved success and the goal they were aiming for? The story captivates us, and if it is good and makes sense to us, we put ourselves in that person's shoes. When we go through certain situations, we remember the stories and not the numbers or data.
But telling a good and authentic story is not an easy task and the results often take longer than content marketing campaigns. But retaining good storytelling increases the lifespan of your customer. Explore the narratives in your audience's attitudes and beliefs, show them "why" your product will transform their lives, but not with the features or services you provide, but with the impact you generate, through a lifestyle, by solving a problem, etc. Look at Apple, in its commercials have you ever seen it emphasize exclusively the features of its products and make this the central point of its communication? It shows status, pleasure, lifestyle and increased productivity that you will have by purchasing the latest generation of an iPhone, for example.
How brands can tell their story
Know your “why”
As we mentioned above, it is extremely important for brands to know what they stand for and what their purpose is. Have you heard of Simon Sinek’s “Golden Circle ”? It helps us understand how we should communicate and that we need to start from the principle of Why . To help you understand your “why”, ask yourself: Why do I operate this way? or Why was my company created?
It is also important to look inward and see the culture of your company. What keeps employees engaged, why do they enjoy working here? These factors are also reflected in the external environment, for consumers.
Make use of creative people
Hiring a creative agency or screenwriters, illustrators, and designers can enhance your storytelling strategy. New ideas and external perspectives help you work together with your internal marketing teams. Align the context well, open your heart, and let the creatives work to create a relevant story.
More transparency
Telling behind-the-scenes stories is also a great way to attract an audience. Showing the company's day-to-day life creates personality and intimacy. But always be authentic and natural, and don't try to force situations.
In short, stories help build trust and motivate people to take action. Therefore, deepening the relationship with the public through them is driving the conversion that brands need. Every company needs to think and consider that they can create their own stories, they just need to take action!
Bonus tip!
Every day, brands are accumulating countless pieces of content that serve as input to tell their stories. Everything that is produced, whether it's a photo from an event, the materials that were created for the last collection's campaign, a video of the CEO's speech, or a presentation of last year's results. Everything is a story!
And how is your company dealing with this today?
Cloud or hard drive backups alone are not the most efficient and profitable ways to organize and keep a company's history alive. That's why creating a brand portal with institutional photos, product photos, identity manuals, videos and all the content is essential to keeping a brand's history safe and alive.
To do this, count on Huntag, which helps brands optimize time in organizing, distributing and managing the main materials that are produced.
But what exactly are these stories that brands need to tell, why is it effective, and how can companies get started?
That's what we're going to find out.
What is storytelling?
Storytelling is nothing more than the art of telling stories, using script techniques, with contexts – beginning, middle and end – using specific elements such as characters, settings and audiovisual resources, to generate emotion in the viewer.
What is brand storytelling?
Telling a brand story goes beyond content marketing, which focuses more on technical issues, keywords and SEO to drive conversions to the business. A brand story is about the spirit of the company and what it produces, how it manages to “capture” its audience. Here we are talking about feelings, which will make word-of-mouth marketing attract new followers and customers, generate loyalty and highly qualified engagement.
So you see, the goal here is to share a vision, a brand's uk business fax list values, the impact it makes, in a format that's appealing to your audience.
via GIPHY
Why does this work for a brand?
We, as human beings, connect with stories. How many times have we stopped to listen to someone talk about how they achieved success and the goal they were aiming for? The story captivates us, and if it is good and makes sense to us, we put ourselves in that person's shoes. When we go through certain situations, we remember the stories and not the numbers or data.
But telling a good and authentic story is not an easy task and the results often take longer than content marketing campaigns. But retaining good storytelling increases the lifespan of your customer. Explore the narratives in your audience's attitudes and beliefs, show them "why" your product will transform their lives, but not with the features or services you provide, but with the impact you generate, through a lifestyle, by solving a problem, etc. Look at Apple, in its commercials have you ever seen it emphasize exclusively the features of its products and make this the central point of its communication? It shows status, pleasure, lifestyle and increased productivity that you will have by purchasing the latest generation of an iPhone, for example.
How brands can tell their story
Know your “why”
As we mentioned above, it is extremely important for brands to know what they stand for and what their purpose is. Have you heard of Simon Sinek’s “Golden Circle ”? It helps us understand how we should communicate and that we need to start from the principle of Why . To help you understand your “why”, ask yourself: Why do I operate this way? or Why was my company created?
It is also important to look inward and see the culture of your company. What keeps employees engaged, why do they enjoy working here? These factors are also reflected in the external environment, for consumers.
Make use of creative people
Hiring a creative agency or screenwriters, illustrators, and designers can enhance your storytelling strategy. New ideas and external perspectives help you work together with your internal marketing teams. Align the context well, open your heart, and let the creatives work to create a relevant story.
More transparency
Telling behind-the-scenes stories is also a great way to attract an audience. Showing the company's day-to-day life creates personality and intimacy. But always be authentic and natural, and don't try to force situations.
In short, stories help build trust and motivate people to take action. Therefore, deepening the relationship with the public through them is driving the conversion that brands need. Every company needs to think and consider that they can create their own stories, they just need to take action!
Bonus tip!
Every day, brands are accumulating countless pieces of content that serve as input to tell their stories. Everything that is produced, whether it's a photo from an event, the materials that were created for the last collection's campaign, a video of the CEO's speech, or a presentation of last year's results. Everything is a story!
And how is your company dealing with this today?
Cloud or hard drive backups alone are not the most efficient and profitable ways to organize and keep a company's history alive. That's why creating a brand portal with institutional photos, product photos, identity manuals, videos and all the content is essential to keeping a brand's history safe and alive.
To do this, count on Huntag, which helps brands optimize time in organizing, distributing and managing the main materials that are produced.