If you are relatively new to this topic, Google's Codelab will help you get started pretty quickly. Using practical examples, you will walk through the various possibilities step by step. Please note: Google's Codelab for structured data is currently only available in English.
Schema Markup Generator
The “Schema Markup Generator (JSON-LD)” from Technicalseo.com is suitable for both beginners and advanced users. It contains all the usual markups and you can create valid structured data code with a few clicks.
Rich Result Test Tool
One of the most essential tools for testing structured data is Google's own Testing Tool. Previously this was mainly the Structured Data Testing Tool , but Google recently announced that this tool will be discontinued. When is not entirely clear yet, but Google has offered a replacement in the form of the Rich Result Test Tool . The problem with this adjustment is that the Rich Result Testing Tool only performs tests on rich results, while the Structured Data Tool also checks certain markups that do not (yet) lead to rich results. For many SEO'ers and webmasters an annoying development. The question is whether there will be a replacement or whether changes will be made to the Rich Results Test Tool, which also allows you to check and validate other structured data markups.
For those who often want to check different URLs for structured data, the following JavaScript bookmark is a good choice for the browser. To do this, you first need to create a new bookmark qatar telegram datain the browser. However, instead of a URL, enter the following code:
Then, when you navigate to a page you want to check for structured data, all you have to do is click on the bookmark. A new browser tab will immediately open the corresponding URL in Google's Testing Tool.
What's next?
Since the introduction of structured data, new data types are being added regularly. What is currently in beta and may be added to schema.org by default in the (near) future can be found here . For example, Google added the speakable content type in August 2018 and has supported it ever since. This structured data type is intended for content that can be easily read out loud by voice assistants and smart speakers. At the moment, the 'speakable property' is only intended for publishers. It is expected to become available for all websites in the future.
Google is likely to expand the number of structured data options in the coming years. In addition, the inclusion of structured data no longer only affects the classic search results in the Google search results pages, as the example of 'speakable content' shows. It enables websites to position themselves in other search areas and thus increase their own traffi.
