Monitoring management;
Delivery of leads tailored to your needs: CSV, FTP deposit, webservice, etc.
Various business models: CPC, CPL, CPM, CPV, CPCL, Hybrid. The guarantee of total control of your acquisition model.
3. Choose the right time to send
Send your emails at times when recipients are likely vp safety email lists to be in front of their smartphone or computer. Make sure to space out each email sent 3-4 days apart so your contacts don't feel overwhelmed.
The key to choosing the right time ? Knowing your audience and their habits. To do this, don't hesitate to test sending at different times, over several days. This way you can see what is the best weekly or daily schedule, with the highest open and click rates. Another tip, when signing up for your newsletter, involve your subscribers by asking them how often they want to send you.
In B2C , the preferred days are:
Highest opening rate: Monday and Saturday (49.1%).
Best click-through rate (CTR): Saturday and Sunday ( 5.2%).
Highest conversion rate: Friday and Sunday (18%).
In B2B , preferably send your emails:
Highest opening rate: Wednesday ( 46%).
Best click-through rate: Sunday (5.9%).
Highest conversion rate: Monday ( 38%).
4. Think of an attractive subject
It's the first thing the reader reads. If your subject line grabs their attention, they'll want to open the marketing email. To be read in its entirety, opt for a short subject line , between 6 and 10 words.
We provide you with examples of effective subject lines for your email campaigns:
The good offer.
Urgency. It is a powerful trigger to encourage your targets to open your emails, and also to speed up their decision making.
The mystery. The more you intrigue the recipient, the more they will want to know more.
Personalization. To show the reader that he or she is privileged, add his or her first name, last name, and courtesy. You can also use pronouns like "you" or "yours."
The question. Here, the goal is to refer the recipient to his personal experience, while questioning him.
Novelty. Integrating the terms "new", "update", "discover" serves to arouse readers' curiosity.
Emojis should be used sparingly and appropriately. Their advantage? They instantly attract the attention of your recipients.
Consider A/B testing. It is without a doubt the best way to increase your open rate. You will find out which objects work best with your audience. This way, you can optimize your future email campaigns.
The principle is simple, you create two versions of the email, then choose the splitting rules. These determine the volume of the test groups (version A, version B) and how the winning version will be selected. For example, based on the open rate (perfect for testing the subject line) or the click rate. Depending on the software, you also have the possibility to configure the duration of the test.
5. Prepare attractive content
Create engaging and educational content for the reader. They need to quickly understand the purpose of your email. Don't forget, your text and visual elements should be harmonized. This encourages engagement from your customers. Similarly, unify your typography from the beginning to the end of your email campaign. This way, you project a polished, professional and refined image.
