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Posted: Tue Dec 17, 2024 5:23 am
Make it clear what the donation is being spent on. “For 5 euros you can make a lesson package available.” or “With 25 euros we can provide a classroom with a new chalkboard.” This makes it easier to choose. It can also help to say what size donation is given most often. This social proof ensures confirmation that the chosen donation is the right one.
You can also choose to make it clear where the money goes. For example, WNF chooses to clearly communicate what percentage of the donation is spent on which component .
WWF on how its donations are spent.
It can also help to let the visitor choose for themselves which component the donation is spent on. For example, at Aidsfonds it is possible to choose for themselves which component your money contributes to: Research, Access to treatment or Prevention and information.
When it comes to digital spending, people want certainty. Nothing feels more unreliable than a webshop with a poorly functioning payment page. Therefore, make sure that you inspire trust with your visitor by, for example, adding logos of quality marks (such as the ANBI or CBF quality mark), by adding SSL symbolism, by communicating the iDeal logo and by emphasizing that the entered data is handled with the utmost care.
Also offer different payment options. Do not rely solely on iDeal, but also make it possible to pay with Credit Card, Paypal or even direct debit. This way you also make it possible for older target groups to make a donation.
4. Don't ask your visitor more than necessary
The fourth and final conversion booster: mexico telegram data make sure your forms are in order. Make sure you ask as little as possible of your visitor. It can be very tempting to find out a postcode, date of birth, gender and mobile number. But 3 of these 4 properties are already completely unnecessary.
You can counter this by building your donation funnel in different steps. This way you only ask a few fields per step. That way you can still learn a lot about your visitor and it doesn't feel overwhelming.
Trees for All donation page.
For example, Trees for All has divided the donation process into different steps.
You can also make it easier for your visitor by applying smart integrations. A postcode API makes it easier to fill in an address. And by not making all fields mandatory, you enable your visitor to determine which information is shared. Also leave out complex gender fields. My experience shows that every visitor should be able to donate with a good feeling. Make sure that the user cannot be irritated or bothered by the information you request.
You can also choose to make it clear where the money goes. For example, WNF chooses to clearly communicate what percentage of the donation is spent on which component .
WWF on how its donations are spent.
It can also help to let the visitor choose for themselves which component the donation is spent on. For example, at Aidsfonds it is possible to choose for themselves which component your money contributes to: Research, Access to treatment or Prevention and information.
When it comes to digital spending, people want certainty. Nothing feels more unreliable than a webshop with a poorly functioning payment page. Therefore, make sure that you inspire trust with your visitor by, for example, adding logos of quality marks (such as the ANBI or CBF quality mark), by adding SSL symbolism, by communicating the iDeal logo and by emphasizing that the entered data is handled with the utmost care.
Also offer different payment options. Do not rely solely on iDeal, but also make it possible to pay with Credit Card, Paypal or even direct debit. This way you also make it possible for older target groups to make a donation.
4. Don't ask your visitor more than necessary
The fourth and final conversion booster: mexico telegram data make sure your forms are in order. Make sure you ask as little as possible of your visitor. It can be very tempting to find out a postcode, date of birth, gender and mobile number. But 3 of these 4 properties are already completely unnecessary.
You can counter this by building your donation funnel in different steps. This way you only ask a few fields per step. That way you can still learn a lot about your visitor and it doesn't feel overwhelming.
Trees for All donation page.
For example, Trees for All has divided the donation process into different steps.
You can also make it easier for your visitor by applying smart integrations. A postcode API makes it easier to fill in an address. And by not making all fields mandatory, you enable your visitor to determine which information is shared. Also leave out complex gender fields. My experience shows that every visitor should be able to donate with a good feeling. Make sure that the user cannot be irritated or bothered by the information you request.