If you already have your profile(s) well drawn, then move on to the next step
Posted: Tue Dec 17, 2024 5:19 am
Who will be most interested in this promotion? Or, perhaps, who would you like to be interested in it? That's why you need to define your buyer personas and the stage of the buyer they're in, so that your entire team knows what their needs are, how they can be helped to improve their quality of life with your offer, and what can be achieved with the resources they have at their disposal.
Let's use the designer brand ValencaDecora as an example . Thanks to the segmentation line database that Facebook facilitates, an advertiser can direct their advertising efforts to people who will appreciate their message. In this case, ValencaDecora focused on cat lovers, who are so easy to find on any social network, to promote a product that is attractive at first glance:
How to make promotions: example of a promotion for a defined audience
Image by ValencaDecora
For the price of the table, you get the shipping costs, a pillow (for the cat, obviously) and a surprise gift. If this happens to someone who doesn't like cats, it would be a huge mistake that could even cause the user to block the advertiser. So speaking to those who want to listen to you should be important in your strategy.
● 4. Choose the media and the message
As you already know, each audience receives a different message and it is also transmitted through different channels. This way you ensure that the efforts you invest reach those who should listen to them and who will pay due attention to them.
Email marketing, paid social media ads or Google Ads, sponsored content with influencers in your industry, website promotions, and more cannot be part of a strategy that says the same thing to the same people at the same time. The intention is lost and what you invested does not reflect any profit.
Of course, the media and the message go hand in hand with the strategy and the actions.
Continuing with the benefits of Facebook, another advantage it offers is that you can create ads so that users can buy your products directly. It is as if you had an extension of your online sales site, and with the carousel format, you can see different articles in a single post:
How to make promotions: example of a promotion
Image by Coppel
Coppel knows this and promotes its discounts (plus the advantage of free shipping) on Facebook, a platform where you will find everyone from students to retired people, who can take advantage of its items with its payment terms and affordable brands.
● 5. Create your strategy
When we talk about strategy , we are referring to the way in which you are going to manage the resources that will take your promotion to its destination, but we are also referring to how you should measure its effectiveness.
On the one hand, your objectives and target audience guide you to create a message on the ideal channels. And a team of creatives, designers and marketing professionals use their skills to create an attractive, attention-grabbing campaign that communicates exactly what you are looking for.
But it's no use having a great production to communicate your promotion if you don't know how to check if it's effective or not. Remember that you must establish SMART goals, which have tangible and verifiable indicators, which you can monitor during all the stages of your promotion.
And, well, if you notice something is wrong, make the necessary adjustments. A good strategy also leaves room for last-minute changes, and is as flexible as those in charge.
To illustrate this point, we would like to mention what the feminine pad brand Saba has just done. It created an alliance with a very popular feminist blog called Malvestida , where articles, interviews, reviews and news are published that are of great interest to people involved, in addition to feminism, with the LGBTTTIQ community and human rights.
Let's use the designer brand ValencaDecora as an example . Thanks to the segmentation line database that Facebook facilitates, an advertiser can direct their advertising efforts to people who will appreciate their message. In this case, ValencaDecora focused on cat lovers, who are so easy to find on any social network, to promote a product that is attractive at first glance:
How to make promotions: example of a promotion for a defined audience
Image by ValencaDecora
For the price of the table, you get the shipping costs, a pillow (for the cat, obviously) and a surprise gift. If this happens to someone who doesn't like cats, it would be a huge mistake that could even cause the user to block the advertiser. So speaking to those who want to listen to you should be important in your strategy.
● 4. Choose the media and the message
As you already know, each audience receives a different message and it is also transmitted through different channels. This way you ensure that the efforts you invest reach those who should listen to them and who will pay due attention to them.
Email marketing, paid social media ads or Google Ads, sponsored content with influencers in your industry, website promotions, and more cannot be part of a strategy that says the same thing to the same people at the same time. The intention is lost and what you invested does not reflect any profit.
Of course, the media and the message go hand in hand with the strategy and the actions.
Continuing with the benefits of Facebook, another advantage it offers is that you can create ads so that users can buy your products directly. It is as if you had an extension of your online sales site, and with the carousel format, you can see different articles in a single post:
How to make promotions: example of a promotion
Image by Coppel
Coppel knows this and promotes its discounts (plus the advantage of free shipping) on Facebook, a platform where you will find everyone from students to retired people, who can take advantage of its items with its payment terms and affordable brands.
● 5. Create your strategy
When we talk about strategy , we are referring to the way in which you are going to manage the resources that will take your promotion to its destination, but we are also referring to how you should measure its effectiveness.
On the one hand, your objectives and target audience guide you to create a message on the ideal channels. And a team of creatives, designers and marketing professionals use their skills to create an attractive, attention-grabbing campaign that communicates exactly what you are looking for.
But it's no use having a great production to communicate your promotion if you don't know how to check if it's effective or not. Remember that you must establish SMART goals, which have tangible and verifiable indicators, which you can monitor during all the stages of your promotion.
And, well, if you notice something is wrong, make the necessary adjustments. A good strategy also leaves room for last-minute changes, and is as flexible as those in charge.
To illustrate this point, we would like to mention what the feminine pad brand Saba has just done. It created an alliance with a very popular feminist blog called Malvestida , where articles, interviews, reviews and news are published that are of great interest to people involved, in addition to feminism, with the LGBTTTIQ community and human rights.