Same-day delivery is quickly becoming an expectation, and click and collect will become a more synchronous service to meet consumer demand.
Social commerce also offers brands another opportunity to evolve their relationship with consumers. Many retailers already use social media for audience engagement, but they can unlock additional value by owning
►What's next: Future-proof retail
As one of our lab experts likes to say, e-commerce used to serve brick-and-mortar twitter database stores, but now brick-and-mortar stores serve e-commerce.
When the retail landscape – and the world at large – has been turned upside down, it’s important to respect the power of audiences and data. As the retail landscape shakes up, the most successful brands will be those that identify new ways to improve customer touchpoints across all platforms.
The road ahead is uncertain but not insurmountable. By keeping shopper experience at the forefront and accelerating innovation in every part of their businesses, smart brands can thrive even in the most unpredictable of times.
►What's next: Future-proof retail
As one of our lab experts likes to say, e-commerce used to serve brick-and-mortar stores, but now brick-and-mortar stores serve e-commerce.
As the retail landscape continues to shake up, the most successful brands will be those that identify new ways to improve customer touchpoints across all platforms.
The road ahead is uncertain but not insurmountable. By keeping the shopper experience at the forefront and accelerating innovation in every part of their business, smart brands can thrive even in the most unpredictable times.
