How to start segmenting your database
Posted: Tue Dec 17, 2024 5:17 am
Psychographic segmentation falls into the macro category of behavioral segmentation. It is a specific in-depth analysis of the tastes, passions, preferences, and needs of the individual that are often highlighted through the analysis of the user's "free" behavior, in the voluntary exploration of content and in the analysis of the reaction to the administered stimuli, but also through specific targeted surveys, which allow us to investigate relevant aspects of the user's life, for subsequent communication, marketing or business actions.
Use a CRM that's right for you
Let's start with the basics: CRM allows us to collect and update business contacts within a single hub – a tool shared with all company contacts who need to work with it on a daily basis.
Automation, DEM and Newsletter campaigns, segmentations, list use a bulk sms service to compile your list creation, possibility of customizing contact forms to implement on the site: these are some of the main activities that a CRM allows us to perform . Each CRM system also has unique characteristics, which is why preliminary mapping of your needs and your business and relationship objectives is essential to choose the most correct CRM for your needs.
Data Analysis
Every time we send a DEM we perform a sort of “database surgery” as we are able to map the reactivity of our audience and the interest generated towards customers and prospects . Analyzing the health of the database is essential to collect data to analyze later with the sales & marketing area.
Who are the people who open our communications? What do they click on? Have they followed up with a subsequent request for information or with purchase actions? Have they unsubscribed?
This is also the first step to verify the completeness of the information in our database. Do we really know everything about active users? What are the missing elements that we could integrate?
Use a CRM that's right for you
Let's start with the basics: CRM allows us to collect and update business contacts within a single hub – a tool shared with all company contacts who need to work with it on a daily basis.
Automation, DEM and Newsletter campaigns, segmentations, list use a bulk sms service to compile your list creation, possibility of customizing contact forms to implement on the site: these are some of the main activities that a CRM allows us to perform . Each CRM system also has unique characteristics, which is why preliminary mapping of your needs and your business and relationship objectives is essential to choose the most correct CRM for your needs.
Data Analysis
Every time we send a DEM we perform a sort of “database surgery” as we are able to map the reactivity of our audience and the interest generated towards customers and prospects . Analyzing the health of the database is essential to collect data to analyze later with the sales & marketing area.
Who are the people who open our communications? What do they click on? Have they followed up with a subsequent request for information or with purchase actions? Have they unsubscribed?
This is also the first step to verify the completeness of the information in our database. Do we really know everything about active users? What are the missing elements that we could integrate?