Simply order by (right) filling in only your email address and name. Of course, you will also be tempted to create an account here (of course placed on the left of the page) but you will also get that chance later.
You do need to ensure that the payment of the order is guaranteed. This is easy to arrange for the Netherlands with an iDeal link. In Belgium it works in the same way with Bancontact. This covers the financial risk.
The customer details also need to be correct, in connection with delivery. But you can arrange that without asking the customer a lot of extra questions. A standard example can be seen on the website of the big boys: Bol.com, HEMA and many others. There you can simply place an order. Then the customer chooses delivery or pick-up. After placing the order, he or she can add something to the filled in details and thus – still – create their own account. This way the sales process runs smoothly and fluently. You can arrange that as a small entrepreneur too.
2. Service
It is a given. Service with a smile… But how do you convey that smile if you cannot look the customer in the eye? Shopkeepers are used to greeting their customers personally, making eye contact or shaking hands. The sympathy that was normally gained through that personal contact now has to be created online. That is perfectly possible!
Coolblue has been proving for years that even without personal contact, a webshop can still have a personality.
A textbook example is Coolblue, where the pay-off is: 'Everything for a smile.' That is a very literal interpretation. They ensure that it is not a loose or empty slogan. The entire organization is malaysia telegram datacontinuously imbued with this philosophy. We at Coolblue must provide the best service and come across as sympathetic. From the (online) advertisements, via the website and the customer service at the office to the delivery by the driver. It must always radiate that most important brand value. The slogan 'everything for a smile' is therefore reflected everywhere: in the webshop, on the wall in the offices and on the trucks, vans and cargo bikes.
The way 'the big boys' do it, that may not be for you. But with a few simple things you can convey the desired service and the associated feeling. Of course you have a contact page on your site. But make sure that you are also reachable via app or chat. That contact is accessible and feels a lot more personal. That way you create a bond with the customer.
Should it become so busy that you cannot handle all of this yourself? Then there are enough service providers who can do it professionally on your behalf.
3. Supply chain
We can be brief about the supply chain: it must be organised quickly and flawlessly. Deliveries to customers must be made smoothly, whether it concerns spareribs or a camera. What is even more important: deliver as agreed. Inform customers about the order status with, for example, track & trace codes. Even if you order a portion of sushi, you can follow the bicycle courier from Thuisbezorgd.nl live via the app. But also if someone has put together a photo album or ordered a birthday present, it is nice for the customer to know whether everything is going according to plan.
