VPN Connection: The Pros and Cons for Marketers
Posted: Tue Dec 17, 2024 5:07 am
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When you talk about a VPN, it's mostly about what it can do for consumers: anonymous browsing, secure public Wi-Fi networks, and watching American Netflix. But if we dig a little deeper, we see that VPNs also play a role for digital marketers.
On the one hand, the increased use of VPNs can cause some concern. Can you still trust your visitor data and analytics if everyone seems to be accessing your site through hidden channels? On the other hand, VPNs also offer plenty of advantages to online professionals. In this article, I will describe how a VPN can be a thorn in the side of a marketer, but I will also show that you can use it as a useful tool.
How does VPN work?
First, a brief explanation of what a Virtual Private philippines telegram dataNetwork does. From your own device, you can create an encrypted connection with a secure VPN server. This server securely sends your data to its destination. This destination (for example, a website) can only see the IP address and location of the VPN server. The encryption also ensures that if your data is intercepted, it is unreadable for the relevant villain (i.e. hacker, internet provider, government).
It's great that consumers are flocking to VPNs, but what negative impact does this have on your efforts to acquire customers, score conversions and identify visitors?
Advertising: sniper or shotgun?
We like to offer users targeted advertising. After all, there is information about which search terms they have previously used and which websites they have visited. VPN use is a major hindrance here. Although individual VPN users can be tracked just as well within a single browser session, cookies are of course much less effective if they cannot be linked to a longer browsing and search history. In addition, there are VPNs that function as an adblocker .
When you talk about a VPN, it's mostly about what it can do for consumers: anonymous browsing, secure public Wi-Fi networks, and watching American Netflix. But if we dig a little deeper, we see that VPNs also play a role for digital marketers.
On the one hand, the increased use of VPNs can cause some concern. Can you still trust your visitor data and analytics if everyone seems to be accessing your site through hidden channels? On the other hand, VPNs also offer plenty of advantages to online professionals. In this article, I will describe how a VPN can be a thorn in the side of a marketer, but I will also show that you can use it as a useful tool.
How does VPN work?
First, a brief explanation of what a Virtual Private philippines telegram dataNetwork does. From your own device, you can create an encrypted connection with a secure VPN server. This server securely sends your data to its destination. This destination (for example, a website) can only see the IP address and location of the VPN server. The encryption also ensures that if your data is intercepted, it is unreadable for the relevant villain (i.e. hacker, internet provider, government).
It's great that consumers are flocking to VPNs, but what negative impact does this have on your efforts to acquire customers, score conversions and identify visitors?
Advertising: sniper or shotgun?
We like to offer users targeted advertising. After all, there is information about which search terms they have previously used and which websites they have visited. VPN use is a major hindrance here. Although individual VPN users can be tracked just as well within a single browser session, cookies are of course much less effective if they cannot be linked to a longer browsing and search history. In addition, there are VPNs that function as an adblocker .