Strategies to attract more visitors to a website with content
Posted: Tue Dec 17, 2024 5:04 am
The Internet has given companies the ability to reach their audiences directly without relying on intermediaries, with greater control over the form and content of messages. In this context, a corporate website becomes one of the core elements of a brand's online discourse . It is therefore surprising that many companies systematically waste this potential. "We've already fulfilled our duty... We already have a website," they seem to think.
Leaving aside the nuances (which there are), we can say that an inactive website is a dead website . Basically, it is the same as standing in front of a large audience, with a microphone in middle east mobile number list front of you, and remaining silent. We already know that silence is often better than an empty or poorly articulated speech, but that is another matter.
What we want to talk about today is those companies that dedicate resources (human and economic) to launching their own website, but then forget about it for months or years. It thus becomes a showcase that no one sees, that no one can reach.
Without content, there is no possible marketing strategy . And by content we do not only mean written texts , although subconsciously we have the tendency to always put them first. Content can also be generated with videos , images , infographics or podcasts , to give four examples of other formats.
The ability to generate relevant information (original, quality, associated with the brand and of interest to potential customers) and its distribution through the appropriate channels are essential tactics to attract more visitors to a website with content.
Leaving aside the nuances (which there are), we can say that an inactive website is a dead website . Basically, it is the same as standing in front of a large audience, with a microphone in middle east mobile number list front of you, and remaining silent. We already know that silence is often better than an empty or poorly articulated speech, but that is another matter.
What we want to talk about today is those companies that dedicate resources (human and economic) to launching their own website, but then forget about it for months or years. It thus becomes a showcase that no one sees, that no one can reach.
Without content, there is no possible marketing strategy . And by content we do not only mean written texts , although subconsciously we have the tendency to always put them first. Content can also be generated with videos , images , infographics or podcasts , to give four examples of other formats.
The ability to generate relevant information (original, quality, associated with the brand and of interest to potential customers) and its distribution through the appropriate channels are essential tactics to attract more visitors to a website with content.