Unforgettable Marketing Lessons I Learned From Companies' Fatal Mistakes
Posted: Tue Dec 17, 2024 4:55 am
Technology is there. And since the corona crisis, we see how quickly we can implement changes. But how are we going to make that work to our advantage, so that it contributes to business objectives? “Give employees autonomy and work in short cycles,” says agile thought leader Arie van Bennekum.
Tomorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
Gerald Ratner could be described in one word in the early 1990s: successful. In 6 years, the ambitious Brit had built his father's jewelry business into a billion-dollar empire. Ratners Group had no fewer than 2,000 stores in the United Kingdom and the United States. But on April 23, 1991, this changed in the space of a few minutes. Why? Ratner made a few poorly chosen jokes at an event in front of 6,000 people.
ice brand Tropicana spent $35 million on a rebranding . iraq telegram data Within a month of launching the new look, the brand lost 20% of its sales. This equated to $20 million in lost revenue.
ve you set up two-factor authentication for LinkedIn yet? This setting can prevent identity theft and unauthorized access to sensitive information, as most hacks occur from unknown devices. This tip, and many more, can be found in the most popular articles of September.
1. New LinkedIn settings: what should you (still) pay attention to?
LinkedIn is in full development. In addition to announcing a redesign (for the first time in 5 years), the platform is also busy rolling out new settings. And yes: these are definitely worth diving into.
For example, you can determine who can send you a message. No more sponsored messages in your inbox!
LinkedIn settings header.
Tomorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
Gerald Ratner could be described in one word in the early 1990s: successful. In 6 years, the ambitious Brit had built his father's jewelry business into a billion-dollar empire. Ratners Group had no fewer than 2,000 stores in the United Kingdom and the United States. But on April 23, 1991, this changed in the space of a few minutes. Why? Ratner made a few poorly chosen jokes at an event in front of 6,000 people.
ice brand Tropicana spent $35 million on a rebranding . iraq telegram data Within a month of launching the new look, the brand lost 20% of its sales. This equated to $20 million in lost revenue.
ve you set up two-factor authentication for LinkedIn yet? This setting can prevent identity theft and unauthorized access to sensitive information, as most hacks occur from unknown devices. This tip, and many more, can be found in the most popular articles of September.
1. New LinkedIn settings: what should you (still) pay attention to?
LinkedIn is in full development. In addition to announcing a redesign (for the first time in 5 years), the platform is also busy rolling out new settings. And yes: these are definitely worth diving into.
For example, you can determine who can send you a message. No more sponsored messages in your inbox!
LinkedIn settings header.