Ensure a presence on platforms where your audience is comfortable posting reviews
Having a presence on popular review aggregator sites cell phone number list in your region and your subject is extremely important. Before encouraging customers to leave reviews, you should make sure that all popular sites with a review publishing function have a card for your company or individual product. In addition to Google and Yandex , there are also geo-services, company aggregators by subject, specialized Internet forums by subject, where there may also be a review thread, popular social networks and narrow-profile networks (for example, Kosmetista, where reviews of cosmetics are published).
It is also important to create a minimum number of reviews on these platforms, since according to research, 63% of consumers first look for reviews about a company, and only then do they start writing something themselves. Posting a natural positive review on a page where nothing about the company has been written before is a very rare occurrence. Therefore, companies that do not deliberately engage in reputation marketing often encounter purely negative reviews. This happens because dissatisfied customers have a higher motivation to post a critical review than a satisfied consumer.
Before you jump on all the potential sites, it's worth doing your research to see if the sites are worth your time, and in some cases, money.
Remember that you will need to work with each platform: encourage the publication of reviews, maintain the relevance of information about the company and products, and respond to reviews and questions to company representatives. This is a complex job that requires constant attention. Even just regularly updating product and company cards: working hours, delivery options, configuration features, prices, etc. is a fairly large amount of work, not to mention providing high-quality feedback on behalf of the company.
Building communication with users is an important part of reputation marketing. When planning, make sure you have a response script to quickly and constructively respond to negative reviews. And they will also appear when you attract the attention of the audience to post reviews.
