Near me filter google local campaigns
Posted: Tue Dec 17, 2024 4:34 am
More ways to boost your local marketing
As mentioned earlier, Google is responding strongly to the changing landscape caused by COVID-19. New features launched this month show that they are committed to a hybrid model that combines traditional retail with e-commerce.
Features for local campaignsFeatures for local campaigns
There are several local business attributes, which Google calls “service attributes,” available in Google My Business. These include “operated by women,” “pickup outside,” “store visits possible,” or “patio available.” Most of these service attributes depend on the category of your business. For example, restaurants have different options than clothing stores. Some of these attributes are now visible in local campaigns.
These ad attributes, such as curbside pickup and store visits, can be helpful to consumers trying to make a purchase decision. An added benefit is that local campaign ads become more visually prominent, which increases their effectiveness.
BOPIS
According to Adobe’s Digital Economy Data Index , Buy Online, Pick-up In Store (BOPIS) grew 250% over the past 12 months. A whopping 30% of online shoppers indicated that BOPIS is preferred over home delivery. This behavior can be attributed to the fact that many people have moved online to avoid possible contamination during store visits, while also seeking the benefits of buying locally, such as being able to take the product home immediately or return it in-store.
Also read: How to measure the contribution of japan telegram data online advertising to your offline sales
In mid-September, Google announced new and improved features for Google Shopping that respond to this trend. Such as a 'Nearby' filter to see which products are available locally, 'Local Stores Card' with local stock information and other relevant information about the store in question.
A week later, the 'Pick up later' functionality was added to the local store inventory ads. This gives you the opportunity to promote products that may not be available in store now, but can be picked up in a few days.
All in all, some nice additions that make local stock even more visible in the search results and convince people to come to the physical store.
Smart bidding for retail sales
'Smart Bidding for store visits' has been around since September of last year. It optimizes bids for physical store visits. Your campaigns can respond instantly to changes in consumer behavior and store visit fluctuations, adjusting your bids for each ad auction. This form of Smart Bidding is primarily aimed at large retailers and large restaurant chains.
As mentioned earlier, Google is responding strongly to the changing landscape caused by COVID-19. New features launched this month show that they are committed to a hybrid model that combines traditional retail with e-commerce.
Features for local campaignsFeatures for local campaigns
There are several local business attributes, which Google calls “service attributes,” available in Google My Business. These include “operated by women,” “pickup outside,” “store visits possible,” or “patio available.” Most of these service attributes depend on the category of your business. For example, restaurants have different options than clothing stores. Some of these attributes are now visible in local campaigns.
These ad attributes, such as curbside pickup and store visits, can be helpful to consumers trying to make a purchase decision. An added benefit is that local campaign ads become more visually prominent, which increases their effectiveness.
BOPIS
According to Adobe’s Digital Economy Data Index , Buy Online, Pick-up In Store (BOPIS) grew 250% over the past 12 months. A whopping 30% of online shoppers indicated that BOPIS is preferred over home delivery. This behavior can be attributed to the fact that many people have moved online to avoid possible contamination during store visits, while also seeking the benefits of buying locally, such as being able to take the product home immediately or return it in-store.
Also read: How to measure the contribution of japan telegram data online advertising to your offline sales
In mid-September, Google announced new and improved features for Google Shopping that respond to this trend. Such as a 'Nearby' filter to see which products are available locally, 'Local Stores Card' with local stock information and other relevant information about the store in question.
A week later, the 'Pick up later' functionality was added to the local store inventory ads. This gives you the opportunity to promote products that may not be available in store now, but can be picked up in a few days.
All in all, some nice additions that make local stock even more visible in the search results and convince people to come to the physical store.
Smart bidding for retail sales
'Smart Bidding for store visits' has been around since September of last year. It optimizes bids for physical store visits. Your campaigns can respond instantly to changes in consumer behavior and store visit fluctuations, adjusting your bids for each ad auction. This form of Smart Bidding is primarily aimed at large retailers and large restaurant chains.