General Electric (GE) ~ 4.9M followers
Posted: Tue Dec 17, 2024 4:32 am
Best Practice- Multiple LinkedIn Pages for Different Industries
Overview: General Electric (GE) is a diversified company with operations spanning various sectors, including healthcare, aviation, power, and renewable energy. To effectively cater to these diverse audiences, GE maintains multiple LinkedIn pages focused on their distinct business units.
Best Practices:
Dedicated Pages for Each Division: GE has separate LinkedIn pages for GE Healthcare, uk whatsapp numbers GE Aviation, GE Power, and GE Renewable Energy. Each page is tailored to the specific interests and needs of its audience.
Focused Content Strategy: Each LinkedIn page shares highly relevant content, such as technical articles, product updates, industry insights, and case studies that resonate with their particular industry segment.
Brand Consistency: Despite having multiple pages, GE maintains consistent branding and messaging across all their LinkedIn profiles, ensuring a cohesive overall brand identity.
Example Pages:
GE Healthcare ~ 2.2M followers; Shares posts about medical imaging, patient care solutions, and healthcare technology advancements. It engages healthcare professionals with detailed reports, expert opinions, and success stories from hospitals and clinics.
Overview: General Electric (GE) is a diversified company with operations spanning various sectors, including healthcare, aviation, power, and renewable energy. To effectively cater to these diverse audiences, GE maintains multiple LinkedIn pages focused on their distinct business units.
Best Practices:
Dedicated Pages for Each Division: GE has separate LinkedIn pages for GE Healthcare, uk whatsapp numbers GE Aviation, GE Power, and GE Renewable Energy. Each page is tailored to the specific interests and needs of its audience.
Focused Content Strategy: Each LinkedIn page shares highly relevant content, such as technical articles, product updates, industry insights, and case studies that resonate with their particular industry segment.
Brand Consistency: Despite having multiple pages, GE maintains consistent branding and messaging across all their LinkedIn profiles, ensuring a cohesive overall brand identity.
Example Pages:
GE Healthcare ~ 2.2M followers; Shares posts about medical imaging, patient care solutions, and healthcare technology advancements. It engages healthcare professionals with detailed reports, expert opinions, and success stories from hospitals and clinics.