A customer expressing their opinion, no matter how bad, is doing cell phone directory south africa you a service. They could simply go and take their business with them, leaving you none the wiser about your mistakes and shortcomings.
By listening and visibly taking actionable steps to address customer feedback, you demonstrate your willingness to learn and adapt. You become the brand that ‘gets them’, and more importantly, one that’s willing to change when it doesn’t.
Don’t stop at customer feedback provided directly to you, actively search for customer opinions expressed on social media channels, review websites, and personal blogs.
Twitter audience insights as a starting point for building brand loyalty
Use a combination of social listening tools, feedback generation mechanisms, and old-fashioned tête-à-têtes with customers to collect and decipher opinions.
Close the loop by implementing necessary changes to products, services, or PR strategies based on customer input, and demonstrate your commitment to customer satisfaction.
