23. Zapier
Zapier connects your marketing tools together, automating repetitive tasks and creating efficient workflows. For example, it can automatically add new Shopify customers to your email list, or send Slack notifications when you get a bad review. Whether you're syncing project data between tools, automating notifications, or creating custom workflows, Zapier helps streamline your marketing operations.
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Core features:
Create "if this, then that" workflows (like "when someone fills out my contact form, add them to my CRM")
Pre-built templates for common small business needs
No coding required - just point and click
Best for: Small businesses looking to automate routine tasks without hiring a developer
Pricing: Free for up to 100 tasks/month. Premium plans start at $19.99/month.
Recommended tool combinations
For solo marketers: Notion free + Slack free (basic organization)
For small teams: Notion Plus + Slack (task management + collaboration)
For small agencies: Notion Plus + Slack Pro + Zapier Pro (advanced automation)
Best creative tools
One big part of marketing is asset creation—photos, videos, graphics, and other creative visuals. Finding the right tools can be a big help in enabling your team to build out stunning and engaging content.
24. Canva
Canva has revolutionized how small businesses approach design, making it possible to create professional-looking marketing materials without a design background or expensive software. From social media graphics and presentations to business cards and video ads, Canva's drag-and-drop interface and extensive template library let you create polished content in minutes rather than hours.
Best marketing tools for small business_Canva for design needs
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Core features:
Brand Kit to maintain consistent colors, fonts, and logos
Intuitive graphic design tools
Team collaboration tools for sharing and feedback
Best for: Small and medium businesses looking to create professional marketing materials quickly, and
