Take McDonald’s for example. When asked to picture it, most canadian whatsapp number people would list the same things. Yellow arches superimposed on red backgrounds. A Big Mac. The smell of French fries.
Right down to the decor, lighting, staff uniforms, and plastic trays, McDonald’s strives to provide the same experience to a customer in Singapore that it does to one in Slovakia.
And that is exactly what branding consistency looks like. A strong brand image and its cohesion at every touchpoint.
The more tethered a brand remains to its core identity, in quality, messaging, and visual elements (logo, color palette, website design), the easier it is for customers to associate with it.
If you provide a uniform brand experience irrespective of channel and location, it brings about
Brand recognition
Brand differentiation
Increased perception as a high-value brand
And ultimately, customer affinity and loyalty.
