Align your B2B social media strategy with business initiatives
An oft-cited perception of B2B social media is that there is little to no ROI.
Why though? Because many marketers don’t tie their social media to organization-wide data performance (think: sales, traffic) or communicate those results across departments.
However, social media is a prime place to support company-wide telegram database initiatives. From product launches to PR and beyond, it’s crucial to reach out to people outside of marketing and provide much-needed context for your campaigns.
Below is an example of how to use Sprout’s custom reporting to not only measure social media engagement for a product launch, but also to tell the story behind it to stakeholders.
The takeaway here is twofold: measure your social efforts in the context of business results and communicate those findings regularly. Reporting tools like Sprout can make the process much easier.
As noted above, B2B companies have to use their time wisely when it comes to promotion.
According to recent research from the Content Marketing Institute , there are a few select channels that are “better” when it comes to B2B social media:
Bar chart showing which organic social media platforms B2B content marketers used over the past 12 months. LinkedIn was in the lead at 96%.
We recommend prioritizing one or two networks so as not to spread yourself too thin. As an introduction and recap,
