Some common social media goals include:
Posted: Tue Dec 17, 2024 4:15 am
If you had previously set goals and KPIs, make a note of those so that you can analyze whether or not you’ve hit them. If not, you’ll want to analyze your general performance, then follow Step 2 and Ste italy phone number for whatsapp
Then, you simply need to look through your social media analytics and input the data into your spreadsheet for analysis. Each major social media platform comes with its own built-in analytics, but you can also take advantage of a tool like Loomly to get all of your social media performance data within a single dashboard.
For a more detailed step-by-step process, check out our five-day social media audit method. In our experience, it’s better to do a little bit every day across a typical work week.
Step 2: Define your social media goals
The next step to crafting an effective social media strategy is identifying your goals. Social media goals trickle down from your business’s overall goals. What are you hoping to accomplish as a business this year, and how can social media help you accomplish that? For example, if you’re building a new brand, your overall goal might be increasing brand awareness and your social media goal might be increasing views and landing X number of new followers.
You’re probably targeting more than one business goal, which means you’ll have more than one social media goal. Additionally, one business goal might inspire several social media goals. It’s best to separate out each goal so you can track them independently with targeted KPIs.
Increasing brand awareness
Growing online audience
Increasing website traffic
Providing customer service
Gaining audience and market insights
Increasing community engagement
Generating new leads
Improving conversion rates
Elevating brand perception
Managing brand reputation
Promoting events, products, services, etc.
Once you know what you’re hoping to achieve, you can more easily identify which social media metrics to track — more on that next!
Step 3: Define your key performance indicators (KPIs)
Then, you simply need to look through your social media analytics and input the data into your spreadsheet for analysis. Each major social media platform comes with its own built-in analytics, but you can also take advantage of a tool like Loomly to get all of your social media performance data within a single dashboard.
For a more detailed step-by-step process, check out our five-day social media audit method. In our experience, it’s better to do a little bit every day across a typical work week.
Step 2: Define your social media goals
The next step to crafting an effective social media strategy is identifying your goals. Social media goals trickle down from your business’s overall goals. What are you hoping to accomplish as a business this year, and how can social media help you accomplish that? For example, if you’re building a new brand, your overall goal might be increasing brand awareness and your social media goal might be increasing views and landing X number of new followers.
You’re probably targeting more than one business goal, which means you’ll have more than one social media goal. Additionally, one business goal might inspire several social media goals. It’s best to separate out each goal so you can track them independently with targeted KPIs.
Increasing brand awareness
Growing online audience
Increasing website traffic
Providing customer service
Gaining audience and market insights
Increasing community engagement
Generating new leads
Improving conversion rates
Elevating brand perception
Managing brand reputation
Promoting events, products, services, etc.
Once you know what you’re hoping to achieve, you can more easily identify which social media metrics to track — more on that next!
Step 3: Define your key performance indicators (KPIs)