Social Media Analytics Tools
Posted: Tue Dec 17, 2024 4:15 am
It is not necessary to calculate indicators and metrics manually, because there are statistics services that do this automatically. Most of them are paid, the rates depend on the number of groups you manage.
There are also statistics of social networks themselves, where you can see coverage, reactions to your posts, traffic, audience growth and much more. This is in VKontakte, Instagram, Facebook, Odnoklassniki.
The Popsters and JagaJam services show the audience engagement in your posts. It also allows you to view competitors' indicators, which helps analyze them. These services offer similar functionality - you should choose the one that is convenient to work with. Moreover, statistics services allow you to download clear, presentable reports, which is convenient when interacting with a client.
Informing
coverage;
number of reposts;
number of mentions;
the number of users who expressed business & consumer email List a desire to participate in the event (registered for the meeting);
number of event participants.
Social media marketing is closely connected to the event environment, meaning that any event weakens without support in social networks. SMM is ideal for promoting events: it helps to gather participants, work with them after the event, create reports, and build a community.
When it comes to informing, analytics can also rely on internal statistics of social networks: look at coverage, traffic, community activity, audience actions with content. Third-party services are also suitable for analytics.
Customer support
number of requests via social networks: how often people mention, complain, ask questions;
average response time: how quickly a community administrator or SMM specialist responds to a client’s request;
response frequency.
The main task is to ensure that all customer requests in social networks are closed as quickly as possible. The Brand Analytic and YouScan monitoring systems are also used here .
In addition to the speed of response, what is important is how the answer looks: how polite, correct, and tactful it is. Social networks are a public communication channel, so insufficient support in it can lead to reputational risks.
Metrics used:
Average response time — how quickly we respond. This is an important indicator of customer service quality. To estimate the average response time over time, you can use the formula: (response time for the previous period/response time for the reporting period –1)*100%
Response rate: The metric shows the proportion of questions that users answered. Formula: (number of answers/number of questions)*100%
There are also statistics of social networks themselves, where you can see coverage, reactions to your posts, traffic, audience growth and much more. This is in VKontakte, Instagram, Facebook, Odnoklassniki.
The Popsters and JagaJam services show the audience engagement in your posts. It also allows you to view competitors' indicators, which helps analyze them. These services offer similar functionality - you should choose the one that is convenient to work with. Moreover, statistics services allow you to download clear, presentable reports, which is convenient when interacting with a client.
Informing
coverage;
number of reposts;
number of mentions;
the number of users who expressed business & consumer email List a desire to participate in the event (registered for the meeting);
number of event participants.
Social media marketing is closely connected to the event environment, meaning that any event weakens without support in social networks. SMM is ideal for promoting events: it helps to gather participants, work with them after the event, create reports, and build a community.
When it comes to informing, analytics can also rely on internal statistics of social networks: look at coverage, traffic, community activity, audience actions with content. Third-party services are also suitable for analytics.
Customer support
number of requests via social networks: how often people mention, complain, ask questions;
average response time: how quickly a community administrator or SMM specialist responds to a client’s request;
response frequency.
The main task is to ensure that all customer requests in social networks are closed as quickly as possible. The Brand Analytic and YouScan monitoring systems are also used here .
In addition to the speed of response, what is important is how the answer looks: how polite, correct, and tactful it is. Social networks are a public communication channel, so insufficient support in it can lead to reputational risks.
Metrics used:
Average response time — how quickly we respond. This is an important indicator of customer service quality. To estimate the average response time over time, you can use the formula: (response time for the previous period/response time for the reporting period –1)*100%
Response rate: The metric shows the proportion of questions that users answered. Formula: (number of answers/number of questions)*100%