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Tracking parameter query strings are also germany number for whatsapp common. They are often used by digital marketers to track where traffic is coming from , so they can determine whether their latest investment in social media, an ad campaign, or a newsletter was a success.
Manage URL parameters
with the Site Audit tool
It may seem simple enough to handle, but there is a correct and incorrect way to use URL parameters, which we will discuss shortly after seeing some examples.
Query String URL Examples
The most common uses of URL parameters are:
When do URL parameters become an SEO problem?
Most SEO-friendly URL building advice suggests avoiding URL parameters as much as possible. This is because, as useful as they can be, URL parameters tend to slow down web crawlers , consuming a good chunk of your crawling budget.
Passive and poorly structured URL parameters that do not modify the content of the page (such as session IDs, UTM codes, and affiliate IDs) can create infinite URLs with non-unique content.
The most common SEO problems caused by URL parameters are:
Duplicate Content: Since each URL is treated by search engines as an independent page, a URL parameter may result in multiple versions of the same page, which may be considered duplicate content . This is because a page reordered based on a URL parameter is often very similar to the original page, and some parameters may return the exact same content as the original page.
Crawling budget loss: Keeping a simple URL structure is part of the basics of URL optimization. Complex URLs with multiple parameters create many different URLs pointing to the same (or similar) content. According to Google developers, crawlers may decide to avoid "wasting" bandwidth to index all the content on the website , mark it as low quality, and move on to the next site.
Keyword Cannibalization: Filtered versions of the original URL target the same set of keywords. This causes multiple pages to compete for the same positions , leading crawlers to decide that the filtered pages add no real value to users.
Diluted ranking signals: With multiple URLs pointing to the same content, links and social shares could point to any parametric version of the page. This can further confuse crawlers, who won’t know which of the competing pages should rank for the search query.
Poor URL Readability: When optimizing your URL structure, we want it to be simple and understandable. A long string of code and numbers is not the best. A parametric URL is virtually unreadable for users. When displayed in SERPs, in a newsletter, or on social media, a parametric URL looks unreliable, making it less likely that users will choose to click through and share the page.
