Determine the purpose of your video marketing efforts
Before you start creating your video, make sure you know what content you need.
For example, your goal is to increase brand awareness. If so, consider creating short, informational videos instead of product demos or sales pitches.
Make sure any video you create meets the needs of your audience.
Don't jump in and start making videos without having a america cell phone number list clear idea of what you want to achieve as a result. The best way to do this is to use a marketing funnel.
A marketing funnel will help you plan your content so you can create videos that target specific audiences at different stages of the buying cycle.
What videos are needed at different stages of the marketing funnel?
Awareness stage
This is the stage where people first learn about your brand. They have no idea who you are or what you do. They heard about your brand somewhere else and decided to take a look at what you do. You can attract these customers by creating educational content that helps them learn more about your brand and the industry as a whole.
At this stage, videos are designed to make sure people know about your product and why they should buy from you instead of another company selling similar products. Videos give viewers an idea of what they are getting into before they make a purchase decision.
Conversion stage
This stage convinces viewers that they should take action immediately. Conversion is when you use video to turn casual viewers into leads by convincing them to take a targeted action. These types of videos include product demos and testimonials from other customers.
Define your audience
To create a successful strategy, you need to determine who you want to reach with your videos. If you are not sure who will watch the video , then there is no point in creating it!
Ask yourself what kind of people are watching content about similar products. Why are they watching them? How are they engaging with these videos? What kind of content do they expect from brands like yours?
Once you have answers to these questions, it will be easier for you to tailor your videos accordingly.
Creating a customer persona is a great way to begin audience research to develop a video strategy.
Customer avatars are fictional characters with real-life characteristics that represent all aspects of your target market. They help you identify what your audience needs and wants, which will lead to more effective strategies for reaching them.
A good way to create avatars is to interview people who fit the description of your ideal customer and then write a short profile about each one.
The more information you can gather about them, including where they live, what sites they visit, and what they like on social media, the more accurate your profile will be.
The necessary information that should be collected includes: name, age, gender, geography, activity (place of work and study), interests, channels and groups in social networks, social role, preferred video content.
Research your competitors' content
Take the time to look at what other companies are doing on YouTube and other platforms where consumers regularly watch videos ( YouTube and Odnoklassniki are two of the largest platforms in the Russian Internet).
