In addition, they must be affiliated with the Advertising Code Foundation, which currently costs €88. The largest cost item is joining the Kijkwijzer for €400 and €46 per classification. This is mandatory in any case if the videos can harm the physical, mental or moral development of young people up to 16 years old. These videos may also not simply be shown.
This means that a YouTube channel spends at least €708 per year on these obligations.
Contact details
The channel name, location and contact details – including email address and website – must be reported to the Commissariat and must be easily publicly available. This can be done, for example, by mentioning this on YouTube under the 'about' tab.
Editorial Statute
An editorial statute must be drawn up. For example, it must include guarantees for editorial independence. It must also regulate the journalistic rights and obligations of employees.
In addition to the editorial statute, an annual report must also be submitted to the Commissariat for the Media explaining the measures taken to make videos accessible to people with brazil telegram data 30 million disabilities and to further develop that accessibility. For example, consider subtitling videos so that deaf and hard of hearing people can follow them better.
YouTube
Recognizable advertising
No, this is not new. Advertising must be recognizable as such. This applies to all advertising. This is already stated in the Civil Code . In addition, the advertising industry has ensured self-regulation via the Advertising Code Foundation. The Dutch Advertising Code and the various specific codes, such as the Social Media & Influencer Marketing Advertising Code, mainly contain what is already stated in the Civil Code, supplemented with recommendations.
Sponsoring
Sponsoring is also a form of advertising that must be recognizable. According to the Media Act, sponsoring occurs when a company makes a financial or other contribution, with which the video can be made and made available to (part of) the general public. In addition to a monetary compensation, it can also be another contribution. It is important that without that contribution the video probably would not have been made.
