Improve your technical SEO
Posted: Tue Dec 17, 2024 3:06 am
Subheadings (H2, H3, etc.) indicate different sections of content that are located below the main heading. They provide structure and a logical hierarchy to your content.
Additionally, captions help Google better understand your content, break it up, and make it easier for people to scroll and find what they're looking for.
Here's what a page with subtitles looks like:
"Infographic "How to use subtitles in content
Subheadings can impact your rankings. So, consider free korean number for whatsapp adding your primary keyword and secondary keywords to some of your subheadings.
But in a way that makes sense. And only if they actually describe the underlying content.
For example, you can cite your primary and secondary keywords in your subtitles like this:
H2 = Organic cat food (main keyword)
H2 = Natural cat food brands (secondary keyword)
H2 = What is the best organic cat food? (secondary keyword)
These should also not be excessively long. If possible, do not exceed 60 characters.
Alt Text
Alt text helps provide search engines with more information about images on your web pages. Alt text is not visible on the page itself, but search engines can read it.
Alt text is also important for accessibility. It helps people who use screen readers understand what an image is conveying.
Here is an example of alt text:
An example of alternative text
Internal links
An internal link is a link from one page on your site to another page on your site.
Adding internal links can improve the rankings of the pages you are linking to. And it helps users easily navigate your website.
When adding internal links, it is important to use appropriate anchor text, which is the clickable text that is used to link to the other page.
As:
An internal link with anchor text "fix crawlability issues".
Anchor text helps tell search engines what the linked page is about. It also tells users where the link will take them if they click it.
Here is an example of how to add an internal link to a product page from a category page:
Link from: domain.com/dog-food/
Link to: domain.com/products/freeze-dried-dog-food/
Reference text: "freeze-dried dog food"
Tip: Our Site Audit tool can help you analyze and optimize your internal links.
Best practices for internal linking are:
Links to your most important pages
Links to pages you want search engines and people to find
Add internal links to your content, sidebar, navigation, and footer.
Describe the page you are linking to with anchor text
Add internal links that point to new content as it is published
Further reading: Internal links: Ultimate guide and strategies
Additionally, captions help Google better understand your content, break it up, and make it easier for people to scroll and find what they're looking for.
Here's what a page with subtitles looks like:
"Infographic "How to use subtitles in content
Subheadings can impact your rankings. So, consider free korean number for whatsapp adding your primary keyword and secondary keywords to some of your subheadings.
But in a way that makes sense. And only if they actually describe the underlying content.
For example, you can cite your primary and secondary keywords in your subtitles like this:
H2 = Organic cat food (main keyword)
H2 = Natural cat food brands (secondary keyword)
H2 = What is the best organic cat food? (secondary keyword)
These should also not be excessively long. If possible, do not exceed 60 characters.
Alt Text
Alt text helps provide search engines with more information about images on your web pages. Alt text is not visible on the page itself, but search engines can read it.
Alt text is also important for accessibility. It helps people who use screen readers understand what an image is conveying.
Here is an example of alt text:
An example of alternative text
Internal links
An internal link is a link from one page on your site to another page on your site.
Adding internal links can improve the rankings of the pages you are linking to. And it helps users easily navigate your website.
When adding internal links, it is important to use appropriate anchor text, which is the clickable text that is used to link to the other page.
As:
An internal link with anchor text "fix crawlability issues".
Anchor text helps tell search engines what the linked page is about. It also tells users where the link will take them if they click it.
Here is an example of how to add an internal link to a product page from a category page:
Link from: domain.com/dog-food/
Link to: domain.com/products/freeze-dried-dog-food/
Reference text: "freeze-dried dog food"
Tip: Our Site Audit tool can help you analyze and optimize your internal links.
Best practices for internal linking are:
Links to your most important pages
Links to pages you want search engines and people to find
Add internal links to your content, sidebar, navigation, and footer.
Describe the page you are linking to with anchor text
Add internal links that point to new content as it is published
Further reading: Internal links: Ultimate guide and strategies