6 crucial B2B social media metrics
Posted: Sun Dec 15, 2024 10:55 am
B2B vs. B2C
Source
This means your typical social media management platform may measure metrics such as:
1. Likes and Shares: Reflects the popularity and virality of content among consumers.
2. Comments and Mentions: Provides insights into consumer us whatsapp number list interactions and sentiment towards the brand.
3. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.
4. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page.
While these metrics are valuable for B2C organizations seeking to foster brand awareness and consumer loyalty, they fall short in evaluating the business impact of your social media efforts and providing your business with tangible ROI of your social media activities.
6 crucial B2B social media metrics you need to up your marketing game
For B2B organizations, your social media metrics must tell the story of how customers move along the buyer journey and show the impact of each marketing campaign, advocacy effort, and social media push on revenue. You need to capture every interaction with your brand on social media and easily connect them to potential business opportunities.
You also need to efficiently measure how engaged your audience is with your content across all platforms and understand what posts, campaigns, and topics strike a chord with your leads, so you can fine-tune your content strategy.
These are the B2B social media metrics that Oktopost offers that will help you achieve your B2B marketing goals:
Source
This means your typical social media management platform may measure metrics such as:
1. Likes and Shares: Reflects the popularity and virality of content among consumers.
2. Comments and Mentions: Provides insights into consumer us whatsapp number list interactions and sentiment towards the brand.
3. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.
4. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page.
While these metrics are valuable for B2C organizations seeking to foster brand awareness and consumer loyalty, they fall short in evaluating the business impact of your social media efforts and providing your business with tangible ROI of your social media activities.
6 crucial B2B social media metrics you need to up your marketing game
For B2B organizations, your social media metrics must tell the story of how customers move along the buyer journey and show the impact of each marketing campaign, advocacy effort, and social media push on revenue. You need to capture every interaction with your brand on social media and easily connect them to potential business opportunities.
You also need to efficiently measure how engaged your audience is with your content across all platforms and understand what posts, campaigns, and topics strike a chord with your leads, so you can fine-tune your content strategy.
These are the B2B social media metrics that Oktopost offers that will help you achieve your B2B marketing goals: