Your website should consist of
Posted: Sun Dec 15, 2024 10:29 am
A landing page that introduces yourself and presents an offer
Client testimonials
Fresh, updated content (see above)
FAQ page
“About Me” section
Logo
Headshot
To establish credibility, you need to create more than just special database a website, however. You also need to promote yourself on social media, especially LinkedIn, as this will help to spread your reputation and increase your network.
A social network site like LinkedIn is a great place to create an engaging profile that showcases your talents and expertise to a wide range of potential leads. You should make a bio that sells yourself and your skills, and you should look to update your page with new, valuable content on the regular. This will allow you to reach more leads.
Source: Eden Bidani’s Linkedin profile
Source: Eden Bidani’s Linkedin profile
You can also use your profile to promote previous work you’ve done for clients and to share testimonials again.
In summary, to establish credibility, your website and social profiles should:
Contain a professional picture
Share helpful content
Highlight your best work via a portfolio
Contain positive client testimonials
Where possible, a list of certifications
List of skills
Use Cold Outreach
Freelancers who have never sold anything before and who aren’t “born salespeople” might not be comfortable with the idea of cold outreach. But cold outreach is an excellent way to source and capture more leads if you get it right. This is because you will often contact clients who need you but who previously didn’t know you existed.
Because cold outreach email needs to focus on the quality of the leads instead of their quantity, you, first of all, need to generate possible leads. Write down their business name, their website, the name of the person you’ll be contacting, and their contact details.
If you’re not sure where to find these leads, you could either use a business directory like Google My Business or a social network site like LinkedIn, which is rich with businesses who are potential leads. However, when using a site like LinkedIn to source leads for cold outreach, you must identify who to contact (for example, the marketing manager or the marketing director).
Once you’ve drawn up a list of leads, the next step is to decide how you’re going to reach out to them. If you’ve never done cold outreach before and the idea seems a bit daunting to you, the best method is to email them or reach out to them on their social site/professional network. An alternative would be to phone them.
If you decide to email your leads, creating an email template will save you a lot of time, as you can just tweak it where you see fit, depending on who you’re emailing. A cold outreach email must be brief (a few paragraphs will do), it needs to clearly outline your reasons for contacting the lead (business proposal), and it needs to include the benefits involved with using your services. Keep things simple and to the point, but always open the conversation lines.
Client testimonials
Fresh, updated content (see above)
FAQ page
“About Me” section
Logo
Headshot
To establish credibility, you need to create more than just special database a website, however. You also need to promote yourself on social media, especially LinkedIn, as this will help to spread your reputation and increase your network.
A social network site like LinkedIn is a great place to create an engaging profile that showcases your talents and expertise to a wide range of potential leads. You should make a bio that sells yourself and your skills, and you should look to update your page with new, valuable content on the regular. This will allow you to reach more leads.
Source: Eden Bidani’s Linkedin profile
Source: Eden Bidani’s Linkedin profile
You can also use your profile to promote previous work you’ve done for clients and to share testimonials again.
In summary, to establish credibility, your website and social profiles should:
Contain a professional picture
Share helpful content
Highlight your best work via a portfolio
Contain positive client testimonials
Where possible, a list of certifications
List of skills
Use Cold Outreach
Freelancers who have never sold anything before and who aren’t “born salespeople” might not be comfortable with the idea of cold outreach. But cold outreach is an excellent way to source and capture more leads if you get it right. This is because you will often contact clients who need you but who previously didn’t know you existed.
Because cold outreach email needs to focus on the quality of the leads instead of their quantity, you, first of all, need to generate possible leads. Write down their business name, their website, the name of the person you’ll be contacting, and their contact details.
If you’re not sure where to find these leads, you could either use a business directory like Google My Business or a social network site like LinkedIn, which is rich with businesses who are potential leads. However, when using a site like LinkedIn to source leads for cold outreach, you must identify who to contact (for example, the marketing manager or the marketing director).
Once you’ve drawn up a list of leads, the next step is to decide how you’re going to reach out to them. If you’ve never done cold outreach before and the idea seems a bit daunting to you, the best method is to email them or reach out to them on their social site/professional network. An alternative would be to phone them.
If you decide to email your leads, creating an email template will save you a lot of time, as you can just tweak it where you see fit, depending on who you’re emailing. A cold outreach email must be brief (a few paragraphs will do), it needs to clearly outline your reasons for contacting the lead (business proposal), and it needs to include the benefits involved with using your services. Keep things simple and to the point, but always open the conversation lines.