Community engagement: Specialists often will go through their brand account(s) to check on notifications, respond to comments and messages, and start conversations with other users in their industry to help boost brand awareness.
Analysis: Specialists need to ensure that their strategy is working, meaning analyzing performance is a key part of their job. They might need to present these findings to their team and senior leaders.
Collaboration: Specialists often need to work with other people or departments to fully manage a social media strategy, including salespeople, other marketing roles, copywriters, and more.
Paid advertising: Many specialists are tasked with managing paid campaigns on a variety of social media channels in addition to organic content strategies.
Client communication and management: At an agency, specialists are usually in direct communication with clients. They need to set, manage, and fulfill expectations while keeping the clients updated on efforts and results.
Other marketing tasks: Depending on their specialty, a social media specialist may also be in charge of related tasks like creating email newsletters or writing blog content.
Social media specialist skills
Now let’s cover the skillset a typical social media specialist should be able to bring to the table. Again, the depth and breadth of these skills varies depending on the level of the role, but many of them are necessary skills for any marketing role.
Social media specialist skills can be broken down into hard skills and soft skills. Hard skills are applied directly to the role, while soft skills are character traits that help them do a better job.
Social media specialist skills
Strategy building
Researching
Copywriting
Grammar/proofreading
Content creation
Graphic design
Social media platform knowledge
