Increased conversion
Posted: Sun Dec 15, 2024 10:17 am
The main use of segmentation in companies is to improve the chances of closing a deal. If you know exactly what your contact is looking for, you can adapt your sales pitch and give them what they need.
As we've discussed in other articles, strategies like phone sales have a low chance of success in general. Most of the people you call won't be interested in listening to you... Unless you focus on calling people who are already looking for your product.
The same thing happens with email marketing . If you russia contact number whatsapp send emails indiscriminately, the only thing you're going to achieve is being labeled as a spammer, as well as reducing your chances of making sales to nothing. The strategy here is to know exactly what your contacts' preferences are, and only send those communications that you know they might be interested in. By doing this, they will not only open your emails but will also be much more receptive.
Advantage #2: Loyalty
Did you know that it is easier to do business with an existing customer than with a new prospect?
Another way to leverage segmentation is to get to know your contact database to sell one of your products or services to existing customers. They know how you work, and they are already used to interacting with you. If you call them or send them an email, they will surely respond.
If you also have a segmented list of all the satisfied customers in your company, it will be easy for you to generate more sales, quickly.
An example of this are the different extensions we offer here at Vendomia.
Each of our clients uses the software in their own way - some have just a website, while others limit themselves to using the sales CRM. But Vendomia has many different extensions:
Sales
Billing
Projects
Web pages
Documentation
On more than one occasion, we have managed to increase turnover simply by talking to existing customers about the parts of the software they don't use. Some didn't know it existed, while others were still hesitant.
That is, by doing cross selling we have been able to generate more sales.
All this is possible firstly because we have well-organised the segments of each business line.
Advantage #3: Optimize the customer experience
As you create your segments, you can leverage them to improve your customers' experience, which is vital to growing your business.
I think it goes without saying why it is important to make your customers satisfied. A company that does not provide good service, eventually dies.
But did you know that this can help you g
As we've discussed in other articles, strategies like phone sales have a low chance of success in general. Most of the people you call won't be interested in listening to you... Unless you focus on calling people who are already looking for your product.
The same thing happens with email marketing . If you russia contact number whatsapp send emails indiscriminately, the only thing you're going to achieve is being labeled as a spammer, as well as reducing your chances of making sales to nothing. The strategy here is to know exactly what your contacts' preferences are, and only send those communications that you know they might be interested in. By doing this, they will not only open your emails but will also be much more receptive.
Advantage #2: Loyalty
Did you know that it is easier to do business with an existing customer than with a new prospect?
Another way to leverage segmentation is to get to know your contact database to sell one of your products or services to existing customers. They know how you work, and they are already used to interacting with you. If you call them or send them an email, they will surely respond.
If you also have a segmented list of all the satisfied customers in your company, it will be easy for you to generate more sales, quickly.
An example of this are the different extensions we offer here at Vendomia.
Each of our clients uses the software in their own way - some have just a website, while others limit themselves to using the sales CRM. But Vendomia has many different extensions:
Sales
Billing
Projects
Web pages
Documentation
On more than one occasion, we have managed to increase turnover simply by talking to existing customers about the parts of the software they don't use. Some didn't know it existed, while others were still hesitant.
That is, by doing cross selling we have been able to generate more sales.
All this is possible firstly because we have well-organised the segments of each business line.
Advantage #3: Optimize the customer experience
As you create your segments, you can leverage them to improve your customers' experience, which is vital to growing your business.
I think it goes without saying why it is important to make your customers satisfied. A company that does not provide good service, eventually dies.
But did you know that this can help you g