One of the keys to increasing sales is customer segmentation. With this, you can organize your sales strategy and improve your sales process, as well as save costs and generally have a better understanding of your target customers.
Let's take a look at customer segmentation and ways to leverage it in your business.
Customer segmentation is about rich peoples phone numbers categorizing and organizing your contact list in a way that is useful to your business, and then using those customer categories or segments to achieve your business goals.
An easier way to understand segmentation is with folders. Each customer segment is a folder, into which customers who meet certain requirements fall.
Additionally, a customer can be in multiple segments at once--for example, a contact can be a customer of yours and at the same time be considered a prospect in another segment, dedicated to another line of business.
Segmentation objectives
The strategy you follow to segment your customers will depend on what you want to achieve. Some companies seek to generate more sales. Others, to build customer loyalty and provide good after-sales service.
When it comes to effective contact segmentation, you must first consider what you want to achieve - not everything in business is about selling. Apart from increasing business volume, good segmentation can help you achieve things like:
Making communications more effective
Extract aggregate information from your contacts
Save costs by avoiding unnecessary calls
Try new lines of business
Improve after-sales service and your relationship with the customer
Finding ways to improve your products
Having a clear objective helps you define the characteristics of your ideal client in each segment. After all, there are many different ways to organize your client agenda.
