Main category of our company
Posted: Sun Dec 15, 2024 10:16 am
Tools to optimize the Google Sheet
Just as we use Google Analytics and other tools to measure and improve the online part of our business, there are also tools that will allow us to capture more information from Google listings:
GMB Everywhere is a Chrome extension that allows you to have more information about your Google listings.
You will be able to analyze results for keywords by map areas, your competition's categories, and all the information you need for your business's Local SEO.
GMB Everywhere has a free version that allows you rich people phone number to obtain information about companies in your city.
For example, one of the most useful analyses you can do is to find out the primary and secondary categories your competitors are using. You can then add all of those categories to your business's categories.
Improve positioning on Google Maps
Knowing the main factors that position our business on the Google listing and with a tool that allows us to identify the information we need, we can now begin to improve our business on the map.
The main category is the first factor that defines the positioning of our business and, therefore, the first thing we must have well optimized.
Choosing a main activity can be trickier than it seems. You may have more than one main activity , or you may not find something that defines exactly what you do .
For example, if we are a bakery and a restaurant, we will not be able to choose both options as the main category , but only one.
The rest of the categories will be considered secondary.
How to choose the correct Main Category?
The first thing we must do is be clear about what activity or activities we are dedicated to.
Vendomia, for example, is a software company that also creates websites and does marketing for some clients. Because we have the following categories:
Web Page Design
Software Company
Digital Marketing
Of these three categories, what really interests us are the first two. And although our focus is really Software Company, is it the best choice?
The second part of choosing the right word is the SEO relevance that we can have.
Web Design is a keyword with much more searches. To reach this conclusion we can use Google's Keyword Planner or another tool to measure keywords such as Semrush.
In our case, the Web Page Design category allows us to reach more clients.
The rest of the categories you choose will be secondary. They are the fifth positioning factor for the Google Listing.
Keywords in our company title
The name of your company on your Google listing is the second ranking factor in Local SEO.
Keywords are important to make it easy to find you. For example, Cristian bakery in Benalua in Alicante. It would be very difficult to rank for its name, since it would be "Cristian".
Just as we use Google Analytics and other tools to measure and improve the online part of our business, there are also tools that will allow us to capture more information from Google listings:
GMB Everywhere is a Chrome extension that allows you to have more information about your Google listings.
You will be able to analyze results for keywords by map areas, your competition's categories, and all the information you need for your business's Local SEO.
GMB Everywhere has a free version that allows you rich people phone number to obtain information about companies in your city.
For example, one of the most useful analyses you can do is to find out the primary and secondary categories your competitors are using. You can then add all of those categories to your business's categories.
Improve positioning on Google Maps
Knowing the main factors that position our business on the Google listing and with a tool that allows us to identify the information we need, we can now begin to improve our business on the map.
The main category is the first factor that defines the positioning of our business and, therefore, the first thing we must have well optimized.
Choosing a main activity can be trickier than it seems. You may have more than one main activity , or you may not find something that defines exactly what you do .
For example, if we are a bakery and a restaurant, we will not be able to choose both options as the main category , but only one.
The rest of the categories will be considered secondary.
How to choose the correct Main Category?
The first thing we must do is be clear about what activity or activities we are dedicated to.
Vendomia, for example, is a software company that also creates websites and does marketing for some clients. Because we have the following categories:
Web Page Design
Software Company
Digital Marketing
Of these three categories, what really interests us are the first two. And although our focus is really Software Company, is it the best choice?
The second part of choosing the right word is the SEO relevance that we can have.
Web Design is a keyword with much more searches. To reach this conclusion we can use Google's Keyword Planner or another tool to measure keywords such as Semrush.
In our case, the Web Page Design category allows us to reach more clients.
The rest of the categories you choose will be secondary. They are the fifth positioning factor for the Google Listing.
Keywords in our company title
The name of your company on your Google listing is the second ranking factor in Local SEO.
Keywords are important to make it easy to find you. For example, Cristian bakery in Benalua in Alicante. It would be very difficult to rank for its name, since it would be "Cristian".