The main task of any commercial organization is to increase income and maximize profits. In this regard, constant work is carried out to attract new clients and retain existing ones. One of the most important aspects of such work is the motivation system for sales department employees.
Even an experienced and dedicated manager will not be able to work to his full potential if the results of his work do not change his remuneration in any way. The same applies to newcomers - why give mexico phone number look up preference to more important and difficult areas of work if the salary will be the same as for achieving easier goals.In order for employees to work 100% and be truly interested in the results of their work, a clear and specific motivation system is required for both the sales manager and ordinary employees.
The development of such a system is one of the main strategic tasks of the head of the relevant department. If it is successfully solved, the company will significantly improve the financial performance of its activities.
Source: shutterstock.comDifferent departments of the enterprise may use different approaches to forming the employee motivation system. However, in all cases there are common indicators that allow evaluating the effectiveness of the personnel.The following indicators are most often included in KPIs:
Total number of customer contacts – calls, sent messages, meetings, etc.
Number of new leads.
Number of new clients.
The percentage of potential customers converted into real ones.
Timeliness of submission of reports and their quality.
In order for KPI indicators to be met by employees, it is necessary to develop a system of incentives that staff can apply for for high work results.
