11. Instagram doubles down on community
There's a clear pattern in all of Instagram’s new feature roll-outs: they're all about building stronger communities. From broadcast channels to collaborative posts to Notes, recent updates focus on helping creators and brands foster deeper connections with their audiences.
2025 social media trends - trend 11 - Instagram doubles down on community
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In 2025, we expect this community emphasis to grow even stronger. It might look like ...
Enhanced features for collaborative content, like collaborative broadcast channels for multiple creators or brands
New metrics that capture "dark social" engagement (those DM shares and saves that currently fly under the radar)
Quick take: Start thinking about your Instagram strategy in terms of community building rather than just content creation. The most successful accounts in 2025 will be those that foster genuine connections, not just chase likes.
12. Bluesky and Threads duke it out for X’s spot
As X continues to lose users and advertisers, two platforms are positioning themselves as alternatives for text-based social media. But they're taking very different approaches: Threads is building a politics-free zone focused on casual conversations, while Bluesky is recreating the original Twitter experience with decentralized technology.
In 2025, we'll see if either platform can capture Twitter's former magic. Threads has Meta's resources and Instagram integration on its side, while Bluesky's hands-off, open-source approach and familiar feel appeals to Twitter veterans. Either way, we're excited to see the drama play out, starting with Bluesky roasting Threads ... on their Threads account.
2025 social media trends - trend 12 - Bluesky and Threads duke it out for X’s spot
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