Analyze competitors' promotion and positioning strategies
Posted: Sun Dec 15, 2024 10:06 am
Next, analyze your competitors' promotional channels to see how they reach their audiences. This can help you understand their promotional strategy and identify the most resonating channels that can work for you, too , since your audiences likely overlap.
Here are some conclusions you can draw from each channel:
direct: if your competitor relies on this method, they db telegram probably have strong brand awareness . If users go directly to their site, it means they already know the brand name; it is possible that they are also doing offline marketing;
referrals: your competitor likely has a strong backlink profile or places banner ads on other sites; likely has strong digital PR activity and perhaps publishes content on other platforms;
research: your competitor focuses on technical on-page SEO and content optimization; you can analyze their content marketing and identify their best pages;
social: your competitor likely has a strong social media presence with a highly engaged audience; it might be a good idea to analyze the platforms they use the most;
Paid: Your competitor probably has a good advertising budget, especially for paid search; you might want to analyze what keywords they are targeting and take a closer look at their ad copy.
Using Market Explorer’s Benchmark report , you can compare the traffic generation and social media distribution strategies of up to five websites and benchmark your competitors’ strategies against the market as a whole.
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If you want to analyze more than four competitors, you can repeat this process multiple times.
Next, analyze ad placement. This will give you a better understanding of how your competitors are using the above distribution channels to reach their audiences. This is crucial for online marketing because it impacts:
Here are some conclusions you can draw from each channel:
direct: if your competitor relies on this method, they db telegram probably have strong brand awareness . If users go directly to their site, it means they already know the brand name; it is possible that they are also doing offline marketing;
referrals: your competitor likely has a strong backlink profile or places banner ads on other sites; likely has strong digital PR activity and perhaps publishes content on other platforms;
research: your competitor focuses on technical on-page SEO and content optimization; you can analyze their content marketing and identify their best pages;
social: your competitor likely has a strong social media presence with a highly engaged audience; it might be a good idea to analyze the platforms they use the most;
Paid: Your competitor probably has a good advertising budget, especially for paid search; you might want to analyze what keywords they are targeting and take a closer look at their ad copy.
Using Market Explorer’s Benchmark report , you can compare the traffic generation and social media distribution strategies of up to five websites and benchmark your competitors’ strategies against the market as a whole.
img-semblog
If you want to analyze more than four competitors, you can repeat this process multiple times.
Next, analyze ad placement. This will give you a better understanding of how your competitors are using the above distribution channels to reach their audiences. This is crucial for online marketing because it impacts: