To deliver both privacy and performance
Posted: Sun Dec 15, 2024 10:04 am
We are also offering new ways for our publisher partners to use first-party data. The Publisher Provided Identifier (PPID) allows publishers to share anonymous first-party identifiers, which we can use to improve our audience products.
In addition to helping publishers earn more revenue, data also unlocks core gambling data mexico functionality for display advertisers, such as cross-device reach, frequency management and creative optimization, without using third-party cookies.
Solutions like these will help advertisers deliver relevant ads, while ensuring that publisher data is only applied within its own context. And we will continue to work on similar initiatives.
►Last year we ran our first experiment with display advertisers targeting interest-based audiences without using third-party cookies.
This year, we are committed to expanding similar experiments across a broader range of targeting and measurement features, and with a broader set of businesses. We will continue to test and fine-tune new versions of our products, in collaboration with advertisers
►We will also be participating in open testing for the APIs mentioned above to provide feedback to Chrome, and we plan to publish key test results and learnings. We are confident that our feedback can help drive the development of these projects. But as I mentioned before, big changes should happen without creating additional work for advertisers.
Contributing to an ecosystem as vital as the open web is a responsibility we take seriously, and as the steps outlined here show, we are committed to protecting your future.
In addition to helping publishers earn more revenue, data also unlocks core gambling data mexico functionality for display advertisers, such as cross-device reach, frequency management and creative optimization, without using third-party cookies.
Solutions like these will help advertisers deliver relevant ads, while ensuring that publisher data is only applied within its own context. And we will continue to work on similar initiatives.
►Last year we ran our first experiment with display advertisers targeting interest-based audiences without using third-party cookies.
This year, we are committed to expanding similar experiments across a broader range of targeting and measurement features, and with a broader set of businesses. We will continue to test and fine-tune new versions of our products, in collaboration with advertisers
►We will also be participating in open testing for the APIs mentioned above to provide feedback to Chrome, and we plan to publish key test results and learnings. We are confident that our feedback can help drive the development of these projects. But as I mentioned before, big changes should happen without creating additional work for advertisers.
Contributing to an ecosystem as vital as the open web is a responsibility we take seriously, and as the steps outlined here show, we are committed to protecting your future.